Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
AI
AI marketing for small business: where it helps, and where it does not.
Position One1 minute read
Every marketing tool now claims to be powered by AI. For a small business, the useful question is narrower: which tasks get faster or better with AI, and which ones get worse. The answer is fairly consistent across the businesses we work with.
Where AI helps
AI is strong at first drafts, variations and volume: ad copy variations to test, product descriptions, email subject lines, and summaries of long reports. It is strong at answering routine customer questions around the clock with a chatbot trained on your own pages. And the ad platforms' own AI, such as automated bidding, is very good at finding conversions once tracking is right.
It is also useful for analysis: sorting reviews by theme, grouping search terms, and flagging changes in performance before a person would notice.
Entity clarity
Structured data, one plain description of the business and matching listings everywhere.
Answer-ready pages
Pages that answer the question in the first sentence, then explain.
Presence and measurement
Mentions where real answers live, and a monthly check of who gets cited.
“AI makes good judgment faster. It does not replace it.”
Where it does not
AI does not know your market, your margins or your reputation. Left alone, it produces confident, generic copy that sounds like everyone else's, and it can state things that are not true. Strategy, offers, brand voice and final approval still need a person who is accountable for the result.
It also cannot fix bad inputs. Automated bidding pointed at the wrong conversion will optimize efficiently toward the wrong goal.
A sensible way to start
Pick one repetitive task, such as answering common questions or drafting ad variations, and measure the time saved and the quality of the output. Keep a human review step. Expand only when the first use case is clearly working.
Our AI integrations service builds these tools into your site and workflow, connected to your own content so the answers are yours.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
Related reading
AI search
Getting cited by ChatGPT, Gemini and Google AI Mode: a 90-day plan.
A growing share of searches now end in an answer written by a model that cites a handful of sources. Being one of them is a different job from ranking. Here is the plan, in three 30-day blocks.
Political
The persuasion hub: four minutes with every voter.
A mailer gets seconds. A voter on a persuasion hub stays for minutes, and the two work best together. Here is what a hub is, what sits around it, and the sequence from first drop to ballot.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.