Social media marketing
Influencer marketing: creators your customers already follow.
We find and vet creators whose audiences match your customers, handle the contracts and briefs, and track every post to visits, leads and sales. The best creator content can then run as paid ads.
What is included.
- Creators matched on audience location, fit and engagement, with past content reviewed before outreach.
- Rates, deliverables, usage rights and approvals agreed in writing.
- A clear brief for each creator, with content reviewed before it posts.
- Paid partnership labels and #ad disclosure required on every sponsored post.
- Unique links, codes and landing pages so each creator's results are counted separately.
- Top creator posts run as partnership ads on Instagram, Facebook and TikTok where rights allow.
- Reach, clicks, leads and sales by creator, so the next round funds what worked.
What to expect
From first call to steady improvement.
Six steps, in this order, every time.
- 01
Define your target audience
We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.
- 02
Build messaging and creative
We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.
- 03
Set up conversion tracking
Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.
- 04
Launch your campaigns
Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.
- 05
Optimize and refine based on data
We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.
- 06
Keep testing creative and following trends
Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.
Every engagement starts with a 30-minute discovery call, then a First Look audit of your accounts, site and tracking.
See your first 90 daysQuestions
Questions about influencer & creator marketing
Do we need big-name influencers?
Usually not. Smaller local and niche creators often reach the right customers at a lower cost. We choose on audience fit, not follower count.
How do you measure influencer results?
Each creator gets their own tracked link, code or landing page, so visits, leads and sales are counted per creator alongside platform reach.
Who owns the content?
Usage rights are negotiated in each creator contract, including whether posts can be reused as ads and for how long.
Are sponsored posts disclosed?
Yes. Every paid post uses the platform's paid partnership label and a clear disclosure, as the FTC requires.
More in Social media marketing
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva
Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.
