Position One, strategic marketing and consulting

Campaign services

Voter-file targeting: reach the persuadable, skip the decided.

Every dollar spent on a decided voter is a dollar not spent on a persuadable one. We match the voter file to audiences on Meta, streaming TV and programmatic display, model the persuadable, turnout and issue-driven universes, target by precinct, district, county and household, suppress the decided, and refresh the audiences as early voting begins. The file is handled under its license and never mixed with another client's data.

Schedule a discovery callSee what is included

Compliance built in: verification, disclaimers, texting registration and voter-data handling. How it works

What is included.

  • Voter-file matching

    The file matched to Meta, streaming TV and display audiences through each platform's secure upload.

  • Modeled audiences

    Persuadable, turnout and issue-based universes built from the file and the campaign's data.

  • Precinct, district and county geotargeting

    Ads set to the lines that matter.

  • Addressable geofencing of households

    The households on the list, reached by address.

  • Event and polling-place geofencing

    Where platform rules and state law allow, with time windows and buffer zones confirmed by your compliance counsel.

  • Suppression of decided voters

    Supporters and hard opponents excluded from persuasion spend.

  • Audience refresh

    Universes rebuilt as early voting begins and ballots return.

  • Privacy and data handling

    The file's license terms followed, access logged, audiences removed at the end of the engagement.

Sizing the universe

From the full voter file to the households worth persuading.

Sample data

  • Full voter file, district

    100%

    Every registered voter in the district.

  • Decided voters, suppressed

    58%

    Supporters and hard opponents removed from persuasion spend.

  • Modeled universes

    42%

    Persuasion, turnout and issue-driven universes built from the file and the campaign's data.

  • Persuadable households, matched

    24%

    The households the whole program aims at, on every screen.

Every dollar spent on a decided voter is a dollar not spent on a persuadable one. Universes are rebuilt as early voting begins and ballots return.

Sample proportions for illustration. Real universes are modeled per district from the file and the campaign's own data.

How it runs

How it runs, against the calendar.

  1. 01

    Load

    The file, under its license, into the campaign's accounts.

  2. 02

    Model

    Persuadable, turnout and issue universes.

  3. 03

    Match

    Each platform in the plan that accepts the file.

  4. 04

    Suppress

    The decided, on every channel.

  5. 05

    Refresh

    As early voting begins and ballots return.

Campaigns

Where we have done this work.

Trobough for Arizona

627,364

Visitors to the campaign's persuasion hub

One persuasion hub, with 627,364 visitors at a 4:31 average session, through July 21, 2026.

Read the case study
See every campaign

Campaign work is quoted against the election date and the size of the universe, in writing, after the discovery call.

See kickoff to election day

Questions

Questions about voter-file microtargeting and audience building

Where does the voter file come from?

From the campaign, the party or a licensed vendor such as L2 or Data Axle. We load it under its license into accounts in the campaign's name.

How is the file protected?

It is handled under the file's license terms, uploaded only through each platform's secure match process, never mixed with another client's data, access is logged, and the audiences are removed when the engagement ends.

Can you target a single precinct?

Yes. Precinct, district, county and household are all available depending on the platform, and we suppress decided voters so the spend stays on the persuadable.

Which platforms accept the voter file?

Meta can match a voter file for political ads, and so can many streaming TV and display platforms. Google and YouTube cannot for election ads, so there we target by location, age, gender and context.

More campaign services

Running a business? See Microtargeting & audience acquisition.

Platforms and tools

Platforms we run every day.

Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.

  • Google Ads
  • Meta Business
  • YouTube
  • Amazon Ads
  • X Ads
  • Reddit Ads
  • Snapchat Ads
  • Facebook
  • Instagram
  • Google Display & Video 360
  • Google Marketing Platform
  • Google Search Console
  • Google Maps
  • Google Business Profile
  • Apple Maps
  • Semrush
  • Ahrefs
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Hotjar
  • Shopify
  • HubSpot
  • Salesforce
  • Webflow
  • WordPress
  • Netflix
  • Hulu
  • YouTube TV
  • Prime Video
  • HBO
  • Max
  • Paramount+
  • Peacock
  • Apple TV+
  • Disney+
  • Roku
  • Tubi
  • Fubo
  • Samsung TV Plus
  • Plex
  • OpenAI
  • Claude
  • Anthropic
  • Grok
  • xAI
  • Adobe
  • Adobe Photoshop
  • Microsoft PowerPoint
  • Canva
  • Microsoft
  • Apple

Platform inclusion does not imply partnership or certification.

Talk with Position One

Schedule a discovery call.

Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.

  • Your goal, and where you are starting from.
  • Which of our services fit, and which do not.
  • The next step, and what we need from you to scope it.
+1 (720) 339-8144admin@positionone.ai6803 E Main Street, Suite 1120, Scottsdale, Arizona 85251. Clients nationwide. We travel to you, or we work remotely.

Schedule a discovery call

We reply within one business day to set a time.

About you

Step 1 of 3: About you

I am contacting you about a

We use your email only to follow up on this request.

Targeting

Reach the voters who decide the race.

See how Geo Capture can use eligible device IDs from visits to selected places for location-relevant follow-up ads, alongside broader audience planning. Availability depends on privacy and platform rules.

Geo CaptureSample
Town hall venueCommunity event
  • Community eventBuild an eligible audience after a visit
  • Town hall venueFence drawn around the lot

Visit a selected location → eligible device ID → tailored follow-up ad

Geo Capture uses permitted location signals to identify eligible advertising device IDs in a defined area. We use that audience to micro-target relevant ads later.

Sample illustration; no real device IDs are shown or collected by this graphic.

Persuadable voter heatmapSample
Fewer persuadable votersMost persuadable

Hover a neighborhood to see its density

Microtargeting: from every voter to persuadablesSample
  1. Registered voters in the city410,000
  2. Live in District 458,000
  3. Voted in 2 of last 4 elections31,500
  4. Undecided or soft support9,200
  5. Persuasion audience4,700

Every dollar goes to the last row, not the first. Likely voters, persuadable, District 4.

See it before it runs

What your campaign's ads will look like.

The same message, built for every feed, search result, AI answer and TV screen your voters use. Examples use a made-up campaign.

Your ad on each social feedSample

Rivera for City Council

Paid for by Rivera for City Council

Ana Rivera has a plan for District 4: more patrols, fixed roads and a budget you can read. Early voting starts soon.

Ana Rivera talking with residents at a neighborhood parkEarly voting

Safer streets. Smarter spending. Vote Rivera.

riveraforcouncil.comSafer streets. Smarter spending. Vote Rivera.Learn more
LikeCommentShare
How AI assistants recommend youSample

|

Rivera for City Councilor the District 4 seat. Her published priorities are public safety staffing, road repair and a line-item public budget.

Her campaign site lists town halls and early voting dates.

1riveraforcouncil.com2Google reviews3County elections
Ask anything

We structure your site, listings and reviews so assistants can find, trust and cite you.

Your ad on Google Search and MapsSample
Your ad runs onGoogleMicrosoft BingYahooGoogle · Bing · Yahoo
Googledistrict 4 city council candidates

Sponsored

RCRivera for City Council · riveraforcouncil.com

Safer streets. Smarter spending. Vote Rivera.

Ana Rivera has a plan for District 4: more patrols, fixed roads and a budget you can read. Early voting starts soon.

Learn moreWhere to vote

Rivera for City Council

4.9(412) · 0.8 mi

Position 1

County Elections Office

4.6(186) · 1.9 mi

District 4 Candidate Forum

4.3(97) · 3.0 mi

Your ad on streaming TV and in appsSample
RCRivera for City Council

Safer streets. Smarter spending.

Ana Rivera for District 4

riveraforcouncil.com
Ad · 0:30Visit riveraforcouncil.comPaid for by Rivera for City Council

Cable TV Ad credibility at a fraction of the cost, micro targeted to your ideal audience.

NetflixNetflixHuluHuluDisney+Disney+YouTube TVYouTube TVParamount+Paramount+Prime VideoPrime VideoPeacockPeacock
MaxMaxHBOHBOApple TV+Apple TV+RokuRokuTubiTubiFuboFuboStarzStarzShowtimeShowtimeCrunchyrollCrunchyrollMUBIMUBISamsung TV PlusSamsung TV PlusPlexPlexMaxMaxHBOHBOApple TV+Apple TV+RokuRokuTubiTubiFuboFuboStarzStarzShowtimeShowtimeCrunchyrollCrunchyrollMUBIMUBISamsung TV PlusSamsung TV PlusPlexPlex
MaxMaxHBOHBOApple TV+Apple TV+RokuRokuTubiTubiFuboFuboStarzStarzShowtimeShowtimeCrunchyrollCrunchyrollMUBIMUBISamsung TV PlusSamsung TV PlusPlexPlexMaxMaxHBOHBOApple TV+Apple TV+RokuRokuTubiTubiFuboFuboStarzStarzShowtimeShowtimeCrunchyrollCrunchyrollMUBIMUBISamsung TV PlusSamsung TV PlusPlexPlex
Bid strategy: how the auction ranks adsSample
GoogleMicrosoft BingThe same auction runs on Google Ads and Microsoft Advertising

How other agencies do it

Googledistrict 4 city council candidates

If bid alone decided

  1. Adopponent-a.com#1

    Opponent A

    $14 bid

  2. Adopponent-b.com#2

    Opponent B

    $10 bid

  3. Adriveraforcouncil.com#3

    Rivera for City Council

    $8 bid

  4. Adopponent-c.com#4

    Opponent C

    $6 bid

Rank = bid

How Position One does it

Googledistrict 4 city council candidates

How Google really ranks

  1. Adopponent-a.com#1

    Opponent A

    $14 bid × quality 4/10 × relevancy 3/10

  2. Adopponent-b.com#2

    Opponent B

    $10 bid × quality 6/10 × relevancy 5/10

  3. Adriveraforcouncil.com#3

    Rivera for City Council

    $8 bid × quality 9/10 × relevancy 9/10

  4. Adopponent-c.com#4

    Opponent C

    $6 bid × quality 5/10 × relevancy 6/10

Rank = bid × quality × relevancy

A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.

Organic search: the listings you earnSample
Googlebest dentist near me

  1. Googleyourbusiness.com#1 organic

    You, with Position One

    Top-rated local service with hundreds of five-star reviews, clear pricing and online booking.

  2. Googlecompetitor-a.com

    Competitor A

    Local provider serving the area. Limited reviews and an older website.

  3. Googlecompetitor-b.com

    Competitor B

    Directory listing with basic contact details and no pricing.

No ad spend here. A fast, well-structured website and steady SEO put you at the top of the unpaid listings on every engine and AI assistant.