B2B SaaS
-71%
Cost per demo
Cost per demo, from $620 to $180 with Meta.
Read the case studyBusiness case study
8.6x return on ad spend for a home goods retailer.
$1.2M in revenue from $140K of Google Shopping spend, after the product feed, the campaigns and the landing pages were rebuilt.
- Google Ads
- Shopping
Confidential home goods retailer
8.6x
Return on ad spend
$1.2M in revenue from a $140K Google Shopping program.
The brief
The client.
- Client
- Confidential home goods retailer
- Industry
- Home goods retail
The work
What we did.
- 01
Product feed rebuilt
Rebuilt the product feed so every item carried the attributes Google Shopping ranks on.
- 02
Shopping built around margin
Restructured the Shopping campaigns around margin and search intent, with weekly search-term reviews and a negative list mined from real queries.
- 03
Pages and revenue tracking
Built category and product landing pages for the shopping traffic, with checkout events wired to the account so bidding optimized toward revenue.
- 04
Budget follows returns
Moved budget monthly toward the products and terms that returned most.
Results
The results.
$140K
Google Shopping spend
$1.2M
Revenue
8.6x
Return on ad spend
$0.52
Average cost per click
How it was measured: Google Ads and store order records for the campaign period. Return on ad spend is platform-attributed revenue divided by ad spend.
For your business
What we would do for you.
The same playbook, aimed at your market.
- Rebuild paid search around the Auction Method, so the top slot costs less.
- Rebuild the product feed and Shopping structure so every dollar bids on margin, not noise.
Results
More case studies.
D2C fashion
7.8x
Return on ad spend
From 1.2x to 7.8x return on ad spend in 60 days.
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Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.