Business practice
Leads, sales and a return you can measure.
For local businesses, franchises, online stores and B2B companies.
About Position One
A Scottsdale marketing and consulting firm for businesses and campaigns.
Position One is a strategic marketing and consulting firm in Scottsdale, Arizona, working with businesses and political campaigns nationwide. We plan the work, build it and run it: websites, advertising, creative, customer and supporter communications, software connections and reporting, as one team.
What we do
Two practices, one team.
Political practice
Name ID, donations and votes.
For candidates, ballot measures, committees and advocacy groups.
The name
Why the name.
Position One means first position: first in the search results, first in the market, first on the ballot. The work behind it is practical: understand the audience, explain the offer, build the right website and campaigns, and keep improving with evidence.
Our purpose
Help clients make informed marketing decisions and put those decisions into practice.
Our approach
Connect planning, production, implementation, and reporting around the agreed goal.
Our working principles
Explain the work clearly. Support claims with evidence. Document responsibilities. Raise problems early.
Leadership
Meet the leadership.
Tyler Martinez
Founder & Chief Executive Officer
Tyler Martinez is the Founder and CEO of Position One. A serial entrepreneur who has led three businesses to seven figures in revenue, he serves as the firm’s chief business consultant, bringing an operator’s judgment to every client relationship. His starting point is always the business itself: how it makes money, where it is losing ground, and what it would take to close the gap. Tyler also leads the firm’s AI-driven performance marketing practice, where every campaign is built to reach the right audience on every screen and prove its return in numbers an owner can trust. Tyler enjoys helping businesses reach their full potential and is passionate about sustainable technology and advancing the use of AI in small business.
Louis Rice
Chief Operating Officer
Louis Rice is the Chief Operating Officer of Position One, responsible for operations and client delivery across the firm’s business and political practices. He connects strategy, people, timelines, and reporting so every engagement moves forward with clear responsibilities, documented next steps, and no surprises. Louis builds the internal systems that let a senior team stay senior, keeping specialists focused on client outcomes instead of process.
Angela Holloway
Chief Strategy Officer
Angela Holloway is the Chief Strategy Officer of Position One. She brings boardroom-level experience from her years in the C suite at one of the largest financial companies in the world. A master negotiator and business strategist, she helps business owners and campaign teams cut through complexity, align their priorities, and take the organization to its next level of growth. Angela leads the firm’s strategic planning work, from market positioning to the decisions that shape where a client invests next.
Greg Damian
SVP, Software Programming & AI Integrations
Greg Damian is Senior Vice President of Software Programming and AI Integrations at Position One. He leads the firm’s technical practice: the tracking, automation, AI tooling, and software connections that turn marketing activity into reliable data. Greg’s work makes sure every campaign can be measured properly and that clients benefit from the same AI-driven systems the firm uses internally.
Austin Sallot
SVP, Client Strategy
Austin Sallot is Senior Vice President of Client Strategy at Position One. He works directly with clients to define goals, scope engagements, and connect day-to-day campaign activity back to the priorities agreed at the start of the work. Austin is the person who makes sure the plan on paper matches what is actually happening in the account, and that clients always know why each decision was made.
Colin Norman
SVP, Client Success
Colin Norman is Senior Vice President of Client Success at Position One. He leads the client success function as a trusted day-to-day partner to the firm's accounts: tracking goals, coordinating the team and making sure every engagement delivers measurable progress. Colin’s standard is simple: clients should never have to ask for an update.
Team
The people on your account.
Rocco Ferrera
Director, Operations
Rocco Ferrera is Director of Operations at Position One. He coordinates strategy, people, timelines, and reporting across client engagements, keeping delivery organized as work moves between specialists. Rocco is the operational backbone of the account team, the person who makes sure commitments turn into completed work on schedule.
Zach Luckenbill
Director, Client Strategy & Growth
Zach Luckenbill is Director of Client Strategy and Growth at Position One. He helps clients turn business and campaign goals into focused marketing priorities, connecting strategy, digital experience, and advertising with implementation. Zach’s work centers on finding the next credible growth move for each account and building the plan to capture it.
Zachary Fairhurst
Director, Social Media Strategy
Zachary Fairhurst is Director of Social Media Strategy at Position One. He leads social programs across organic and paid channels, shaping channel plans, content priorities, audience engagement, and campaign coordination. Zachary builds social presences that do more than stay active. They support the broader goals of the engagement.
Morgan Reese
Director, Creative & Communications
Morgan Reese is Director of Creative and Communications at Position One. She leads creative development across the firm, shaping campaign concepts, copy and design so every client's story lands clearly across channels and supports the goals of the engagement. Morgan connects audience insight to execution, making sure the work is both distinctive and disciplined.
Sam Stobelar
Paid Media Team Lead
Sam Stobelar is the Paid Media Team Lead at Position One. He leads paid search and performance media strategy, focusing on account structure, audience intent, campaign optimization, budget allocation, and reporting tied to each client’s goals. Sam is in the accounts every day, finding the adjustments that compound into better returns.
Kiana Imansepahi
Client Success Manager
Kiana Imansepahi is a Client Success Manager at Position One. She serves as the day-to-day point of contact for clients, keeping requests, updates, and deliverables moving so engagements stay on track. Kiana makes sure every client question gets a fast, clear answer and every commitment gets followed through.
Want to join the team? See careers.
Clients
Clients we have worked with.
Businesses and organizations
- GOLFTECGolf lessons and club fitting
- Copper Rock Golf Club & Real Estate DevelopmentGolf club and real estate development
- Copper Rock ChampionshipProfessional golf tournament
- Dairy QueenFranchise restaurant locations
- doTERRA Essential OilsEssential oils and wellness, sold online
- JLA Incisive IntelligenceFinancial research and advisory for businesses
- Fora TravelTravel booking
- Compass RealtyReal estate services
- Tenn Bookkeeping SolutionsBookkeeping services
- Arctic Leopard E-MotoElectric motorcycles, sold online
- Ventus E-MotoElectric motorcycles, sold online
- Velotric E-BikesElectric bikes, sold online
- Urban ElectricaE-commerce and retail
- Wash Me PlzE-commerce and retail
- Caliber K9Professional dog training
- Lisbon & DoverLuxury custom kitchen design
- AZ Auto AestheticsDetailing, ceramic coating, tint and paint protection film
- EST Auto SalonAuto detailing
- Learning ApartmentsOnline course and membership
- Pure Power DetailingMobile detailing and in-shop ceramic coatings
- Grace CRECommercial real estate brokerage
- All Valley Car CareAuto repair
- Peoria Healthy SmilesPediatric dentistry
- Dyce CommunicationsPolitical and public relations consulting
- Xperience EntertainmentCorporate event production and AV
- Amavi AmorDesigner clothing e-commerce brand
- PHAT RidesE-commerce and retail
- Cyrusher E-BikesE-bike manufacturer and retailer
- PedalJets E-BikesE-bike retail and e-commerce
- Royal Exotic Car RentalsExotic car rentals and jet charter
- Dfine CabinetryLuxury cabinet and kitchen design
- Scottsdale Segway ToursGuided Segway tours of Scottsdale
- FlivverCustom golf cart manufacturer
Campaigns and ballot measures
- Trobough for ArizonaCongressional campaign, Arizona's 1st District
- Pamela Carter For AZArizona House of Representatives, Legislative District 4
- Amy Carney For SUSD Governing BoardScottsdale Unified School District governing board candidate
- Jeanne Beasley for SUSD Governing BoardScottsdale Unified School District governing board candidate
- SUSD Strong
- Arizona Fast Elections / Prop 144Statewide ballot measure campaign
- South Suburban Parks & RecreationParks and recreation district
Platforms we run every day.
- Advertising: Google Ads, Microsoft Advertising, Meta, YouTube, Reddit, Snapchat, Display & Video 360
- Streaming TV: Netflix, Hulu, Roku, Samsung Ads
- Analytics: Google Analytics 4, Tag Manager, Search Console, Looker Studio, Hotjar
- Commerce and CRM: Shopify, HubSpot, Salesforce
- Web and search: WordPress, Webflow, Semrush, Ahrefs
- AI and creative: OpenAI, Claude, Canva, Photoshop
Contact
Scottsdale, Arizona
Phone
Where we work
6803 E Main Street, Suite 1120, Scottsdale, Arizona 85251. Serving clients nationwide.
Office hours
Monday to Friday, 9 a.m. to 5 p.m. Arizona time
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.