App advertising · Programmatic
Reach your customers inside the apps they use.
Display and video ads inside the mobile apps and games your customers open every day, bought across thousands of apps through the major ad exchanges. When you have an app to promote, we run App Store and Google Play ads too.
Sample illustration: a phone showing a weather app with a sponsored ad card that reads Your ad here.
- Thousands of apps through the major exchanges
- Brand-safety and frequency controls
- Reported live in your Command Center
Sample illustration: a phone showing a weather app with a sponsored ad card that reads Your ad here.
The basics
What app advertising covers.
In-app display and video
Banner, native and video ads inside mobile apps and games, bought through ad exchanges.
App store ads
Ads on the App Store and Google Play, for businesses with an app to promote.
Programmatic display and streaming
The same audience on websites and streaming TV, bought through the same exchanges.
Targeting
The right people, in the apps they already use.
Location
ZIP codes, a radius around your locations, or the places your customers go.
Audience
Age, interests, in-market shoppers and the kinds of apps people use.
Your lists
Your customers or leads, matched where the exchange allows, to reach them again or leave them out.
Your site visitors
People who visited your site, reached again inside their apps.
Targeting options vary by exchange and app. Your plan lists what each placement allows.
What is included
What you get.
Compare this list with any other vendor's.
Audience and market planning
Audiences, service area and budget matched to your customers.
In-app and app store placements
Display and video inside thousands of apps, plus App Store and Google Play ads where they fit the goal.
Programmatic display and streaming
Websites and streaming TV bought through the same exchanges.
Brand-safety and frequency controls
Settings, app and category exclusions, and frequency caps agreed before launch.
Creative in every size
Ads prepared in the sizes and formats each placement needs.
Reporting
Delivery, reach, frequency and visits, calls and sales, live in your Command Center.
How it runs
From plan to first report.
- 01
Plan
Audiences, apps, budget and measurement, agreed in writing.
- 02
Prepare
Creative in every size and format, plus tracking.
- 03
Launch
Placements go live with brand-safety settings and frequency caps.
- 04
Manage
Placements and bids adjusted weekly against results.
- 05
Report
Visits, calls and sales, reviewed in your Command Center.
FAQ
Questions we hear most.
Can you run ads inside any app?
We reach most apps that sell ad space through the major exchanges, which covers a large share of the app world. Some apps set their own rules, so the plan lists where your ads can run before launch.
What does app advertising cost?
Most app inventory is bought per thousand impressions (CPM), and the rate depends on the audience, the apps and the format. Our management fee is a percentage of ad spend, agreed in writing up front, and the proposal shows exactly how the budget splits between management and media.
How do you keep ads off inappropriate content?
Brand-safety settings, app and category exclusions, and a review of where the ads actually ran. We explain the controls and their limits in the plan.
Do you run App Store and Google Play ads?
Yes, when you have an app to promote and it fits the goal. We plan and manage those campaigns alongside the rest of your advertising.
How is this different from geofencing?
Geofencing chooses people by where they have been, such as your store or an event. App advertising is where the ad appears: inside apps. Many plans use both.
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.