Trobough for Arizona
627,364
Visitors to the campaign's persuasion hub
One persuasion hub, with 627,364 visitors at a 4:31 average session, through July 21, 2026.
Read the case studyCampaign services
Paid search and social for campaigns: own the candidate, the opponent and the issues.
When a voter is curious, they search the candidate's name, and whoever holds the top of that page controls the first impression. We run Google search for the candidate's name, the opponent's name and the issues, and Meta and YouTube for persuasion and mobilization. Verification and disclaimers are handled before the first ad, creative rotates as the race moves, and every ad lands on the persuasion hub.
Compliance built in: verification, disclaimers, texting registration and voter-data handling. How it works
What is included.
Search for the candidate's name
Google, so the campaign holds the top of its own page.
Search for the opponent's name and the issues
Where policy allows, with the contrast page as the landing page.
Meta and YouTube
Persuasion and mobilization campaigns with political advertiser verification and 'Paid for by' disclaimers.
Rapid creative rotation
New creative in days, not weeks, as the race moves.
Landing pages on the persuasion hub
Every ad lands on the page that answers its question.
Daily pacing through election day
Budget spent on the calendar, not by accident.
Reporting
Impression share, clicks, hub visits and sign-ups, weekly.
The Auction Method
Relevance buys the top of the page for less.
Search engines rank ads on bid multiplied by how relevant and useful the ad and landing page are. Raise relevance and the same budget buys a better position at a lower cost per click.
Why the highest bid does not win the top slot
Search engines rank ads on bid multiplied by how relevant and useful the ad and landing page are. Raise relevance and the same budget buys a better position at a lower cost per click.
Bid × Quality Score = Ad Rank
Advertiser A$6.00 bid · Quality Score 4/10
Ad Rank 24
Position 2Pays more per click
Advertiser B (built the P1 way)$4.00 bid · Quality Score 9/10
Ad Rank 36
Position 1Pays less per click
Illustrative teaching example. Figures are simplified and are not client results; platform formulas include additional factors.
How it runs
How it runs, against the calendar.
- 01
Verify
Political advertiser verification on each platform in the plan.
- 02
Build
Campaigns for the name, the opponent and the issues.
- 03
Launch
With disclaimers and tracking checked.
- 04
Rotate
Creative refreshed as the race moves.
- 05
Report
Weekly, with impression share on the searches we run.
Campaigns
Where we have done this work.
SUSD Strong
Scottsdale Unified School District governing board
November 2026
The joint campaign website and Meta ad creative.
Amy Carney For SUSD Governing Board
Scottsdale Unified School District governing board
November 2026
Jeanne Beasley for SUSD Governing Board
Scottsdale Unified School District governing board
November 2026
Campaign work is quoted against the election date and the size of the universe, in writing, after the discovery call.
See kickoff to election dayQuestions
Questions about paid search and social for campaigns
Can we advertise on the opponent's name?
Where platform policy allows, yes, and it is one of the highest-intent searches in any race. The landing page is the contrast page, sourced.
How targeted can Google election ads get?
Google limits US election ads to location, age, gender and contextual targeting. There is no remarketing, no voter-file matching and no radius targeting in Google search for election ads, so we plan the search buy around geography and the words voters actually search.
How long does verification take?
Days to weeks depending on the platform, which is why it is the first thing we do. Start before you need the ads.
What is impression share?
The share of impressions your ads received out of the impressions they were eligible for, on the searches you target. Google Ads reports it for your own campaigns, and auction insights compares you with the other advertisers in those same auctions.
Can we use the voter file on Google and YouTube?
No. Google election ads, YouTube included, can target only by location, age, gender and context, so there is no voter-file matching or remarketing. We hold the top of the page for the candidate's name on search and run voter-file audiences on Meta, streaming TV and display.
More campaign services
Running a business? See Paid search & Local Services Ads.
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva
Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.
Sample creative