Analytics & tracking
We set up GA4, Tag Manager, conversion tracking and call tracking, and send closed sales back to the ad platforms, so every lead and sale reports to one place with its source. You keep every account.
We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.
We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.
Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.
Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.
We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.
Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.
From click to revenue
How other agencies do it
If bid alone decided
Adcompetitor-a.com#1
Competitor A
$14 bid
Adcompetitor-b.com#2
Competitor B
$10 bid
Adyourbusiness.com#3
You, with Position One
$8 bid
Adcompetitor-c.com#4
Competitor C
$6 bid
Rank = bid
How Position One does it
How Google really ranks
Adcompetitor-a.com#1
Competitor A
$14 bid × quality 4/10 × relevancy 3/10
Adcompetitor-b.com#2
Competitor B
$10 bid × quality 6/10 × relevancy 5/10
Adyourbusiness.com#3
You, with Position One
$8 bid × quality 9/10 × relevancy 9/10
Adcompetitor-c.com#4
Competitor C
$6 bid × quality 5/10 × relevancy 6/10
Rank = bid × quality × relevancy
A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.
Every dollar goes to the last row, not the first. Homeowners 30–55 within 5 miles.
Analytics and tracking
Ceramic coating, SUV, Mesa
Every field arrives with the record. Nobody types it in later.
Clicked the ad
Read the page, 2:10
Called from the page
Booked for Friday
Job complete, $640
Sent back to Google Ads
The platform learns from the sale, not the form fill.
Sample record. Names and figures are invented. The fields are the ones we stamp on every lead.
Results
B2B SaaS
-71%
Cost per demo
Cost per demo, from $620 to $180 with Meta.
Read the case studyHome goods retail
8.6x
Return on ad spend
$1.2M in revenue from a $140K Google Shopping program.
Read the case studyProblems we fix
Your platforms report different totals.
We check definitions, attribution settings, and duplicate events, then document the differences.
Phone inquiries are missing from reports.
We configure suitable call-tracking tools and reporting.
You count form submissions but not qualified leads.
We connect available sales-stage information to marketing reports.
Your analytics setup is unclear.
We review the configuration, define useful events, and document the reports your team needs.
Consent choices are not reflected correctly.
We review tag behavior against the approved consent setup and explain measurement limitations.
Reporting requires several spreadsheets.
We build a dashboard from the supported data sources and show your team how to use it.
Each report states its definitions, sources and dates, and marks what is measured, what is modeled and what is missing, so a budget decision rests on a record.
Questions
A measurement plan that names the actions that matter, GA4 and Tag Manager configured to record them, conversion events sent to every ad platform, call tracking where phones matter, and a test that proves each event fires once and lands in your CRM with its source.
Yes. Most setups we inherit double-count, miss phone calls or lose the source between the form and the CRM. We audit, fix and document, and you keep the history.
Sales that close after the click: a demo booked, a quote accepted, a job completed. We send those back into the ad platforms from your CRM so the platforms optimize toward real revenue instead of form fills.
Yes, alongside browser tracking. Server-side tagging survives ad blockers and browser restrictions and gives you cleaner, more complete data. We set it up where the volume justifies it.
You do. Every analytics property, tag container and dashboard is in your name. We are a manager on your accounts, not the owner.
Platforms and tools
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
CanvaMicrosoft
ApplePlatform inclusion does not imply partnership or certification.
Talk with Position One
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
