Position One, strategic marketing and consulting

Social media marketing

Social media content and advertising that turn attention into customers.

We plan and make your content, answer comments and messages, and run paid campaigns on Facebook, Instagram, YouTube and LinkedIn. Paid accounts get ongoing creative testing to maximize efficiency, following trends and trending audio, measured in leads and sales.

Your ad on each social feedSample

Desert Ridge Dental

Sponsored

Same-week appointments, evening hours and a team that explains every step. Book online in under a minute.

The bright Desert Ridge Dental reception area with desert mountain viewsNew patients

New patient exam and cleaning in Scottsdale

desertridgedental.comNew patient exam and cleaning in ScottsdaleBook now
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What to expect

Platforms, done well, instead of posting everywhere thinly
2 to 3
Platforms, done well, instead of posting everywhere thinly
Creative testing on every paid account
Ongoing
Creative testing on every paid account
Approved by you before it goes live
Every post
Approved by you before it goes live

How your campaigns are built and improved.

  1. 01

    Define your target audience

    We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.

  2. 02

    Build messaging and creative

    We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.

  3. 03

    Set up conversion tracking

    Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.

  4. 04

    Launch your campaigns

    Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.

  5. 05

    Optimize and refine based on data

    We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.

  6. 06

    Keep testing creative and following trends

    Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.

Targeting

Built for the right people in the right places.

Target customer heatmap: Arizona homes with a $100k+ vehicleSample
PhoenixTucsonFlagstaffSedonaScottsdale
Fewer $100k+ vehicle homesMost

Hover the map to see density by area

Ads are shown only to these homes — everyone else never sees your ad.

Sample data for illustration.

Geo CaptureSample
Barrett-Jackson auctionCar showCompetitor shop

Sample ad · eligible audience

AZ Auto Aesthetics — Paint Protection Film

Protect your paint from desert rock chips.

Get a free quote
  • Barrett-Jackson auctionReach visitors to this high-intent event
  • Car showSmaller crowd, still your exact buyer
  • Competitor shopReach eligible visitors with a relevant ad

Visit a selected location → eligible device ID → tailored follow-up ad

Geo Capture uses permitted location signals to identify eligible advertising device IDs in a defined area. We use that audience to micro-target relevant ads later.

Sample illustration; no real device IDs are shown or collected by this graphic.

Social media marketing

Testing creative to maximize efficiency, and following trends and trending audio.

Sample data
  • Variant A

    Offer-led

    Click-through rate
    1.9%
    Cost per lead
    $61
    Kept
  • Variant B

    Proof-led

    Click-through rate
    3.4%
    Cost per lead
    $38
    Scaled
  • Variant C

    Feature-led

    Click-through rate
    1.1%
    Cost per lead
    $96
    Stopped

Winners scale. Losers stop. Real revenue is fed back into the account so the platform optimizes toward money, not clicks.

Results

Results from this work.

D2C fashion

7.8x

Return on ad spend

From 1.2x to 7.8x return on ad spend in 60 days.

Read the case study
See all results

Problems we fix

Problems we fix.

  • You do not have time to publish consistently.

    We develop a calendar and produce approved content on an agreed schedule.

  • The content does not explain your business.

    We build posts around your services, customer questions, product uses, and credible examples.

  • Messages are not reaching the right person.

    We agree on response responsibilities and escalation for sales or service questions.

  • Paid campaigns bring poor-quality leads.

    We review the offer, audience settings, form, landing page, and sales feedback.

  • You need video and ad variations.

    We produce formats suited to the platforms and placements in the plan.

  • You are spread across too many platforms.

    We prioritize the channels your customers use and your team can support.

Questions

Common questions.

Which platforms should we use?

The ones your customers use and your team can sustain. For most local businesses that is Facebook and Instagram, with YouTube for video and LinkedIn for B2B. We prioritize two or three and do them well rather than posting everywhere thinly.

Do you create the content?

Yes. We plan the calendar, write the posts, produce the graphics and video, and publish on an agreed schedule. You approve before anything goes live.

How much should we spend on paid social?

Enough to keep testing creative and reach your audience often enough to matter. For most local businesses that starts at a few thousand dollars a month in media. We size it to your goal and market on the discovery call and forecast the return before any money is spent.

How do you measure results?

Leads, bookings, purchases and revenue, tracked back to the campaign and creative that produced them. Every conversion reports to your Command Center, and we check platform-reported results against your own records.

Who owns our pages and accounts?

You do. Pages, ad accounts, pixels and audiences stay in your name from day one.

Running a campaign? See paid search and social for campaigns.

Platforms and tools

Platforms we run every day.

Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.

  • Google Ads
  • Meta Business
  • YouTube
  • Microsoft Advertising
  • Amazon Ads
  • X Ads
  • Reddit Ads
  • Snapchat Ads
  • Facebook
  • Instagram
  • Google Display & Video 360
  • Google Marketing Platform
  • Google Search Console
  • Google Maps
  • Google Business Profile
  • Apple Maps
  • Semrush
  • Ahrefs
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Hotjar
  • Shopify
  • HubSpot
  • Salesforce
  • Webflow
  • WordPress
  • Netflix
  • Hulu
  • YouTube TV
  • Prime Video
  • HBO
  • Max
  • Paramount+
  • Peacock
  • Apple TV+
  • Disney+
  • Roku
  • Tubi
  • Fubo
  • Samsung TV Plus
  • Plex
  • OpenAI
  • Claude
  • Anthropic
  • Grok
  • xAI
  • Adobe
  • Adobe Photoshop
  • Microsoft PowerPoint
  • Canva
  • Microsoft
  • Apple

Platform inclusion does not imply partnership or certification.

Talk with Position One

Schedule a discovery call.

Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.

  • Your goal, and where you are starting from.
  • Which of our services fit, and which do not.
  • The next step, and what we need from you to scope it.
+1 (720) 339-8144admin@positionone.ai6803 E Main Street, Suite 1120, Scottsdale, Arizona 85251. Clients nationwide. We travel to you, or we work remotely.

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