Position One, strategic marketing and consulting

Business & marketing consulting

Business and marketing consulting that turns goals into a plan your team can run.

Business plans, marketing strategies, fractional CMO leadership and agency audits, led by our founder, Tyler Martinez. You get a written plan your team can run, with or without us.

Bid strategy: how the auction ranks adsSample
GoogleMicrosoft BingThe same auction runs on Google Ads and Microsoft Advertising

How other agencies do it

Googledentist near me

If bid alone decided

  1. Adcompetitor-a.com#1

    Competitor A

    $14 bid

  2. Adcompetitor-b.com#2

    Competitor B

    $10 bid

  3. Adyourbusiness.com#3

    You, with Position One

    $8 bid

  4. Adcompetitor-c.com#4

    Competitor C

    $6 bid

Rank = bid

How Position One does it

Googledentist near me

How Google really ranks

  1. Adcompetitor-a.com#1

    Competitor A

    $14 bid × quality 4/10 × relevancy 3/10

  2. Adcompetitor-b.com#2

    Competitor B

    $10 bid × quality 6/10 × relevancy 5/10

  3. Adyourbusiness.com#3

    You, with Position One

    $8 bid × quality 9/10 × relevancy 9/10

  4. Adcompetitor-c.com#4

    Competitor C

    $6 bid × quality 5/10 × relevancy 6/10

Rank = bid × quality × relevancy

A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.

What to expect

The roadmap in every marketing strategy
90 days
The roadmap in every marketing strategy
Findings from every agency audit, whether or not you hire us
In writing
Findings from every agency audit, whether or not you hire us
Can run the plan without us
Your team
Can run the plan without us

How your campaigns are built and improved.

  1. 01

    Define your target audience

    We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.

  2. 02

    Build messaging and creative

    We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.

  3. 03

    Set up conversion tracking

    Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.

  4. 04

    Launch your campaigns

    Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.

  5. 05

    Optimize and refine based on data

    We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.

  6. 06

    Keep testing creative and following trends

    Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.

See it before it runs

What your ads will actually look like.

The same offer, built for every feed, search result, AI answer and TV screen your customers use. Examples use a made-up business.

Your ad on each social feedSample

Desert Ridge Dental

Sponsored

Same-week appointments, evening hours and a team that explains every step. Book online in under a minute.

The bright Desert Ridge Dental reception area with desert mountain viewsNew patients

New patient exam and cleaning in Scottsdale

desertridgedental.comNew patient exam and cleaning in ScottsdaleBook now
LikeCommentShare
How AI assistants recommend youSample

|

Desert Ridge Dental is a strong option. They take new patients, offer evening and Saturday hours, and are rated 4.9 across hundreds of reviews.

Patients mention clear pricing before treatment and online booking.

1desertridgedental.com2Google reviews3Yelp
Ask anything

We structure your site, listings and reviews so assistants can find, trust and cite you.

Your ad on Google Search and MapsSample
Your ad runs onGoogleMicrosoft BingYahooGoogle · Bing · Yahoo
Googledentist near me open saturday

Sponsored

DRDesert Ridge Dental · desertridgedental.com

New patient exam and cleaning in Scottsdale

Same-week appointments, evening hours and a team that explains every step. Book online in under a minute.

Book nowHours & location

Desert Ridge Dental

4.9(412) · 0.8 mi

Position 1

Camelback Family Dental

4.6(186) · 1.9 mi

Pinnacle Smiles

4.3(97) · 3.0 mi

Your ad on streaming TV and in appsSample
DRDesert Ridge Dental

Your smile, your schedule.

New patients welcome · Evening & Saturday hours

desertridgedental.com(480) 555-0142
Ad · 0:30Visit desertridgedental.com

Cable TV Ad credibility at a fraction of the cost, micro targeted to your ideal audience.

NetflixNetflixHuluHuluDisney+Disney+YouTube TVYouTube TVParamount+Paramount+Prime VideoPrime VideoPeacockPeacock
MaxMaxHBOHBOApple TV+Apple TV+RokuRokuTubiTubiFuboFuboStarzStarzShowtimeShowtimeCrunchyrollCrunchyrollMUBIMUBISamsung TV PlusSamsung TV PlusPlexPlexMaxMaxHBOHBOApple TV+Apple TV+RokuRokuTubiTubiFuboFuboStarzStarzShowtimeShowtimeCrunchyrollCrunchyrollMUBIMUBISamsung TV PlusSamsung TV PlusPlexPlex
MaxMaxHBOHBOApple TV+Apple TV+RokuRokuTubiTubiFuboFuboStarzStarzShowtimeShowtimeCrunchyrollCrunchyrollMUBIMUBISamsung TV PlusSamsung TV PlusPlexPlexMaxMaxHBOHBOApple TV+Apple TV+RokuRokuTubiTubiFuboFuboStarzStarzShowtimeShowtimeCrunchyrollCrunchyrollMUBIMUBISamsung TV PlusSamsung TV PlusPlexPlex
Bid strategy: how the auction ranks adsSample
GoogleMicrosoft BingThe same auction runs on Google Ads and Microsoft Advertising

How other agencies do it

Googledentist near me

If bid alone decided

  1. Adcompetitor-a.com#1

    Competitor A

    $14 bid

  2. Adcompetitor-b.com#2

    Competitor B

    $10 bid

  3. Adyourbusiness.com#3

    You, with Position One

    $8 bid

  4. Adcompetitor-c.com#4

    Competitor C

    $6 bid

Rank = bid

How Position One does it

Googledentist near me

How Google really ranks

  1. Adcompetitor-a.com#1

    Competitor A

    $14 bid × quality 4/10 × relevancy 3/10

  2. Adcompetitor-b.com#2

    Competitor B

    $10 bid × quality 6/10 × relevancy 5/10

  3. Adyourbusiness.com#3

    You, with Position One

    $8 bid × quality 9/10 × relevancy 9/10

  4. Adcompetitor-c.com#4

    Competitor C

    $6 bid × quality 5/10 × relevancy 6/10

Rank = bid × quality × relevancy

A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.

Organic search: the listings you earnSample
Googlebest dentist near me
  1. Googleyourbusiness.com#1 organic

    You, with Position One

    Top-rated local service with hundreds of five-star reviews, clear pricing and online booking.

  2. Googlecompetitor-a.com

    Competitor A

    Local provider serving the area. Limited reviews and an older website.

  3. Googlecompetitor-b.com

    Competitor B

    Directory listing with basic contact details and no pricing.

No ad spend here. A fast, well-structured website and steady SEO put you at the top of the unpaid listings on every engine and AI assistant.

The P1 Growth Model

How a budget changes shape after the review.

  • Starting plan
  • After the review
  • Search

    Starting plan: 45%
    After the review: 34%

    -11 pts

  • Social

    Starting plan: 25%
    After the review: 22%

    -3 pts

  • Streaming and video

    Starting plan: 10%
    After the review: 24%

    +14 pts

  • Email, SMS and CRM

    Starting plan: 5%
    After the review: 12%

    +7 pts

  • Site, creative and testing

    Starting plan: 15%
    After the review: 8%

    -7 pts

Each month the model compares what every channel returned against its cost, then recommends where the next dollar goes. Channels earn their share.

Illustrative example of a reallocation, not a recommended mix or a client result. Your mix is modeled from your own data.

Problems we fix

Problems we fix.

  • You have a budget but no clear priorities.

    We review the business and develop a plan that identifies the work, costs, and responsibilities.

  • You need a business plan.

    We organize the market research, business model, assumptions, financial projections, and implementation priorities.

  • You cannot assess an agency's performance.

    We review the authorized accounts, reports, costs, and agreed scope and explain the findings.

  • You need experienced marketing leadership.

    Fractional support can help guide your staff, agencies, and planning without creating a full-time role.

  • Leads are lost between marketing and sales.

    We review the process and recommend changes to capture, routing, follow-up, and reporting.

  • Your team needs an implementation roadmap.

    We identify owners, dependencies, milestones, and review points.

Tyler Martinez, founder and chief business consultant at Position One

Who does the consulting.

Tyler Martinez, our founder and chief business consultant, led three businesses to seven figures in revenue before founding Position One. Every plan says what to do, why it matters, who owns it and how progress will be reviewed.

Meet the leadership team

Questions

Common questions.

Do we have to hire you to execute the plan?

No. The plan is written so your own team or another vendor can run it. Many clients ask us to implement it, but that is a separate decision.

What is included in a marketing strategy?

Where you stand against competitors, who to target and why, the channel mix and budget, the messages, the 90-day roadmap, the measurement plan, and who owns each piece.

What is a fractional CMO?

A senior marketing leader on a part-time, agreed basis. They set priorities, guide your staff and vendors, run the review cadence and report to ownership, without the cost of a full-time executive.

Will you review our existing agency?

Yes. With your authorization we audit the accounts, reporting, fees and deliverables and give you a written finding. You get the truth whether or not you then work with us.

How does a business plan project begin?

With a working session on your business model, market and goals, followed by research. We then organize the model, assumptions, projections and priorities into a plan you can put in front of a lender, an investor or your own team.

Field notes: published results from other companies

  • Owned content and one CRM: a franchise network’s revenue rose 73%

    Source: Franchise Brokers Association (HubSpot); Smash My Trash (HubSpot); Meritech (HubSpot); Digestive Healthcare of Georgia lead generation (Cardinal Digital Marketing, 2025); Domino's Pizza announces third quarter 2025 financial results (Domino's, Oct. 14, 2025); Wingstop reports fourth quarter and fiscal year 2025 financial results (Wingstop, Feb. 18, 2026)

Platforms and tools

Platforms we run every day.

Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.

  • Google Ads
  • Meta Business
  • YouTube
  • Microsoft Advertising
  • Amazon Ads
  • X Ads
  • Reddit Ads
  • Snapchat Ads
  • Facebook
  • Instagram
  • Google Display & Video 360
  • Google Marketing Platform
  • Google Search Console
  • Google Maps
  • Google Business Profile
  • Apple Maps
  • Semrush
  • Ahrefs
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Hotjar
  • Shopify
  • HubSpot
  • Salesforce
  • Webflow
  • WordPress
  • Netflix
  • Hulu
  • YouTube TV
  • Prime Video
  • HBO
  • Max
  • Paramount+
  • Peacock
  • Apple TV+
  • Disney+
  • Roku
  • Tubi
  • Fubo
  • Samsung TV Plus
  • Plex
  • OpenAI
  • Claude
  • Anthropic
  • Grok
  • xAI
  • Adobe
  • Adobe Photoshop
  • Microsoft PowerPoint
  • Canva
  • Microsoft
  • Apple

Platform inclusion does not imply partnership or certification.

Talk with Position One

Schedule a discovery call.

Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.

  • Your goal, and where you are starting from.
  • Which of our services fit, and which do not.
  • The next step, and what we need from you to scope it.
+1 (720) 339-8144admin@positionone.ai6803 E Main Street, Suite 1120, Scottsdale, Arizona 85251. Clients nationwide. We travel to you, or we work remotely.

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