Business & marketing consulting
Business and marketing consulting that turns goals into a plan your team can run.
Business plans, marketing strategies, fractional CMO leadership and agency audits, led by our founder, Tyler Martinez. You get a written plan your team can run, with or without us.
How other agencies do it
If bid alone decided
Adcompetitor-a.com#1
Competitor A
$14 bid
Adcompetitor-b.com#2
Competitor B
$10 bid
Adyourbusiness.com#3
You, with Position One
$8 bid
Adcompetitor-c.com#4
Competitor C
$6 bid
Rank = bid
How Position One does it
How Google really ranks
Adcompetitor-a.com#1
Competitor A
$14 bid × quality 4/10 × relevancy 3/10
Adcompetitor-b.com#2
Competitor B
$10 bid × quality 6/10 × relevancy 5/10
Adyourbusiness.com#3
You, with Position One
$8 bid × quality 9/10 × relevancy 9/10
Adcompetitor-c.com#4
Competitor C
$6 bid × quality 5/10 × relevancy 6/10
Rank = bid × quality × relevancy
A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.
What to expect
- The roadmap in every marketing strategy
- 90 days
- The roadmap in every marketing strategy
- Findings from every agency audit, whether or not you hire us
- In writing
- Findings from every agency audit, whether or not you hire us
- Can run the plan without us
- Your team
- Can run the plan without us
How your campaigns are built and improved.
- 01
Define your target audience
We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.
- 02
Build messaging and creative
We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.
- 03
Set up conversion tracking
Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.
- 04
Launch your campaigns
Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.
- 05
Optimize and refine based on data
We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.
- 06
Keep testing creative and following trends
Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.
Services
Choose a service.
See it before it runs
What your ads will actually look like.
The same offer, built for every feed, search result, AI answer and TV screen your customers use. Examples use a made-up business.

Desert Ridge Dental
Sponsored
Same-week appointments, evening hours and a team that explains every step. Book online in under a minute.
New patientsNew patient exam and cleaning in Scottsdale
|
Desert Ridge Dental is a strong option. They take new patients, offer evening and Saturday hours, and are rated 4.9 across hundreds of reviews.
Patients mention clear pricing before treatment and online booking.
We structure your site, listings and reviews so assistants can find, trust and cite you.
Sponsored
DRDesert Ridge Dental · desertridgedental.com
New patient exam and cleaning in Scottsdale
Same-week appointments, evening hours and a team that explains every step. Book online in under a minute.
Book nowHours & location
Desert Ridge Dental
4.9(412) · 0.8 mi
Camelback Family Dental
4.6(186) · 1.9 mi
Pinnacle Smiles
4.3(97) · 3.0 mi

Your smile, your schedule.
New patients welcome · Evening & Saturday hours
Cable TV Ad credibility at a fraction of the cost, micro targeted to your ideal audience.
How other agencies do it
If bid alone decided
Adcompetitor-a.com#1
Competitor A
$14 bid
Adcompetitor-b.com#2
Competitor B
$10 bid
Adyourbusiness.com#3
You, with Position One
$8 bid
Adcompetitor-c.com#4
Competitor C
$6 bid
Rank = bid
How Position One does it
How Google really ranks
Adcompetitor-a.com#1
Competitor A
$14 bid × quality 4/10 × relevancy 3/10
Adcompetitor-b.com#2
Competitor B
$10 bid × quality 6/10 × relevancy 5/10
Adyourbusiness.com#3
You, with Position One
$8 bid × quality 9/10 × relevancy 9/10
Adcompetitor-c.com#4
Competitor C
$6 bid × quality 5/10 × relevancy 6/10
Rank = bid × quality × relevancy
A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.
yourbusiness.com#1 organic
You, with Position One
Top-rated local service with hundreds of five-star reviews, clear pricing and online booking.
competitor-a.com
Competitor A
Local provider serving the area. Limited reviews and an older website.
competitor-b.com
Competitor B
Directory listing with basic contact details and no pricing.
No ad spend here. A fast, well-structured website and steady SEO put you at the top of the unpaid listings on every engine and AI assistant.
The P1 Growth Model
How a budget changes shape after the review.
- Starting plan
- After the review
Search
Starting plan: 45%After the review: 34%-11 pts
Social
Starting plan: 25%After the review: 22%-3 pts
Streaming and video
Starting plan: 10%After the review: 24%+14 pts
Email, SMS and CRM
Starting plan: 5%After the review: 12%+7 pts
Site, creative and testing
Starting plan: 15%After the review: 8%-7 pts
Each month the model compares what every channel returned against its cost, then recommends where the next dollar goes. Channels earn their share.
Illustrative example of a reallocation, not a recommended mix or a client result. Your mix is modeled from your own data.
Problems we fix
Problems we fix.
You have a budget but no clear priorities.
We review the business and develop a plan that identifies the work, costs, and responsibilities.
You need a business plan.
We organize the market research, business model, assumptions, financial projections, and implementation priorities.
You cannot assess an agency's performance.
We review the authorized accounts, reports, costs, and agreed scope and explain the findings.
You need experienced marketing leadership.
Fractional support can help guide your staff, agencies, and planning without creating a full-time role.
Leads are lost between marketing and sales.
We review the process and recommend changes to capture, routing, follow-up, and reporting.
Your team needs an implementation roadmap.
We identify owners, dependencies, milestones, and review points.

Who does the consulting.
Tyler Martinez, our founder and chief business consultant, led three businesses to seven figures in revenue before founding Position One. Every plan says what to do, why it matters, who owns it and how progress will be reviewed.
Meet the leadership teamQuestions
Common questions.
Do we have to hire you to execute the plan?
No. The plan is written so your own team or another vendor can run it. Many clients ask us to implement it, but that is a separate decision.
What is included in a marketing strategy?
Where you stand against competitors, who to target and why, the channel mix and budget, the messages, the 90-day roadmap, the measurement plan, and who owns each piece.
What is a fractional CMO?
A senior marketing leader on a part-time, agreed basis. They set priorities, guide your staff and vendors, run the review cadence and report to ownership, without the cost of a full-time executive.
Will you review our existing agency?
Yes. With your authorization we audit the accounts, reporting, fees and deliverables and give you a written finding. You get the truth whether or not you then work with us.
How does a business plan project begin?
With a working session on your business model, market and goals, followed by research. We then organize the model, assumptions, projections and priorities into a plan you can put in front of a lender, an investor or your own team.
Field notes: published results from other companies
- Owned content and one CRM: a franchise network’s revenue rose 73%
Source: Franchise Brokers Association (HubSpot); Smash My Trash (HubSpot); Meritech (HubSpot); Digestive Healthcare of Georgia lead generation (Cardinal Digital Marketing, 2025); Domino's Pizza announces third quarter 2025 financial results (Domino's, Oct. 14, 2025); Wingstop reports fourth quarter and fiscal year 2025 financial results (Wingstop, Feb. 18, 2026)
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva
Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.
