Trobough for Arizona
627,364
Visitors to the campaign's persuasion hub
One persuasion hub, with 627,364 visitors at a 4:31 average session, through July 21, 2026.
Read the case studyCampaign services
Streaming TV for campaigns: the right households, on every screen.
Broadcast television reaches everyone in a market, including the voters who cannot vote for you. Streaming TV reaches the households on the voter file, caps how often each one sees the spot, and shows which households visited the persuasion hub afterward. We plan the buy against the universe, produce the spot, run it on the streaming apps and devices that accept political ads, and report reach and frequency per household.
Compliance built in: verification, disclaimers, texting registration and voter-data handling. How it works
What is included.
Voter-file targeted buys
Streaming TV and OTT bought against the matched universe, not the whole market.
Frequency control by household
A planned number of exposures per home.
15 and 30-second spot production
Produced for the screen, with the disclaimer built in.
Local and statewide buys
A district or a state, with the same measurement.
Measurement
Matched exposure against hub visits and sign-ups.
Reporting
Reach, frequency and completed views per household, weekly during the cycle.
Sample plan
A streaming plan you can read before you approve it.
| Placement | Impressions | CPM | Frequency | Households |
|---|---|---|---|---|
| Live sports | 420,000 | $34 | 3.1 | 135,000 |
| Local news | 360,000 | $28 | 2.8 | 128,000 |
| Streaming originals | 510,000 | $31 | 3.4 | 150,000 |
| Connected TV apps | 380,000 | $24 | 2.6 | 146,000 |
| Free ad-supported channels | 300,000 | $22 | 2.4 | 125,000 |
| Total | 1,970,000 | $28 | 3.0 | 648,000 |
Live sports
- Impressions
- 420,000
- CPM
- $34
- Frequency
- 3.1
- Households
- 135,000
Local news
- Impressions
- 360,000
- CPM
- $28
- Frequency
- 2.8
- Households
- 128,000
Streaming originals
- Impressions
- 510,000
- CPM
- $31
- Frequency
- 3.4
- Households
- 150,000
Connected TV apps
- Impressions
- 380,000
- CPM
- $24
- Frequency
- 2.6
- Households
- 146,000
Free ad-supported channels
- Impressions
- 300,000
- CPM
- $22
- Frequency
- 2.4
- Households
- 125,000
Total
- Impressions
- 1,970,000
- CPM
- $28
- Frequency
- 3.0
- Households
- 648,000
Households are de-duplicated across placements.
Placement- 14%1 exposure
- 23%2 exposures
- 29%3 exposures
- 20%4 exposures
- 14%5 or more
Exposures
Frequency capped so the plan buys reach, not repetition.
Sample plan with sample figures. Placements, CPMs and frequency caps are set per race, and we confirm which services accept political ads each cycle.
How it runs
How it runs, against the calendar.
- 01
Plan
Universe, geography, frequency and budget against the calendar.
- 02
Produce
The spot, with the disclaimer.
- 03
Match
The file to the platforms.
- 04
Fly
Paced to the election date.
- 05
Measure
Lift on hub visits, weekly.
Campaigns
Where we have done this work.
Campaign work is quoted against the election date and the size of the universe, in writing, after the discovery call.
See kickoff to election dayQuestions
Questions about streaming TV for campaigns
How is this different from cable?
Cable is bought by network and program, and reaches everyone watching. Streaming is bought by household, so it reaches the voters on the file, with frequency capped and results measured.
Do the ads carry disclaimers?
Yes. The disclaimer is in the spot and the platform's political verification is completed before the first impression.
Can we run it statewide?
Yes, or in one district, with the same targeting and the same report.
Which streaming services accept political ads?
It varies by service and can change from one cycle to the next, so we confirm what is open for your race before the plan is written.
More campaign services
Running a business? See Streaming TV (OTT and CTV).
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva
Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.
Sample creative