Scottsdale, AZ · Clients nationwide
Welcome to Position One.
Wherever you're starting, from one Google Ads campaign to an entire marketing operation, we build the software, automations, and strategy that put you in Position One. Political campaigns run the same playbook.
What we do
Start with one channel — plenty of clients begin with nothing more than a Google Ads campaign. Or bring us in to build the whole thing: the website, the advertising, the tracking, and the software and automations that run it.
Fast sites built to turn visits into calls, bookings and sales.
First on Google, Maps and AI answers.
Content and paid social that turn attention into customers.
Your message on the exact screens and households you choose.
Know what every dollar brought back, checked against your sales.
Instant quotes, assistants and connected systems that cut manual work.
See it before it runs
The same offer, built for every feed, search result, AI answer and TV screen your customers use. Examples use a made-up business.
Desert Ridge Dental
Sponsored
Same-week appointments, evening hours and a team that explains every step. Book online in under a minute.
New patientsNew patient exam and cleaning in Scottsdale
|
Desert Ridge Dental is a strong option. They take new patients, offer evening and Saturday hours, and are rated 4.9 across hundreds of reviews.
Patients mention clear pricing before treatment and online booking.
We structure your site, listings and reviews so assistants can find, trust and cite you.
Sponsored
DRDesert Ridge Dental · desertridgedental.com
New patient exam and cleaning in Scottsdale
Same-week appointments, evening hours and a team that explains every step. Book online in under a minute.
Book nowHours & location
Desert Ridge Dental
4.9(412) · 0.8 mi
Camelback Family Dental
4.6(186) · 1.9 mi
Pinnacle Smiles
4.3(97) · 3.0 mi
Your smile, your schedule.
New patients welcome · Evening & Saturday hours
Cable TV Ad credibility at a fraction of the cost, micro targeted to your ideal audience.
Netflix
Hulu
Disney+
YouTube TV
Paramount+
Prime Video
Peacock
Max
HBO
Apple TV+
Roku
Tubi
Fubo
Starz
Showtime
Crunchyroll
MUBI
Samsung TV Plus
PlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlexHow other agencies do it
If bid alone decided
Adcompetitor-a.com#1
Competitor A
$14 bid
Adcompetitor-b.com#2
Competitor B
$10 bid
Adyourbusiness.com#3
You, with Position One
$8 bid
Adcompetitor-c.com#4
Competitor C
$6 bid
Rank = bid
How Position One does it
How Google really ranks
Adcompetitor-a.com#1
Competitor A
$14 bid × quality 4/10 × relevancy 3/10
Adcompetitor-b.com#2
Competitor B
$10 bid × quality 6/10 × relevancy 5/10
Adyourbusiness.com#3
You, with Position One
$8 bid × quality 9/10 × relevancy 9/10
Adcompetitor-c.com#4
Competitor C
$6 bid × quality 5/10 × relevancy 6/10
Rank = bid × quality × relevancy
A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.
yourbusiness.com#1 organic
You, with Position One
Top-rated local service with hundreds of five-star reviews, clear pricing and online booking.
competitor-a.com
Competitor A
Local provider serving the area. Limited reviews and an older website.
competitor-b.com
Competitor B
Directory listing with basic contact details and no pricing.
No ad spend here. A fast, well-structured website and steady SEO put you at the top of the unpaid listings on every engine and AI assistant.
Targeting
Geo Capture can use eligible device IDs from visits to places such as a car show or the Barrett-Jackson auction to micro-target relevant follow-up ads. This sample shows what that could look like for AZ Auto Aesthetics.
Sample ad · eligible audience
AZ Auto Aesthetics — Paint Protection Film
Protect your paint from desert rock chips.
Get a free quoteVisit a selected location → eligible device ID → tailored follow-up ad
Geo Capture uses permitted location signals to identify eligible advertising device IDs in a defined area. We use that audience to micro-target relevant ads later.
Sample illustration; no real device IDs are shown or collected by this graphic.
Hover the map to see density by area
Ads are shown only to these homes — everyone else never sees your ad.
Sample data for illustration.
Every dollar goes to the last row, not the first. Homeowners 30–55 within 5 miles.
The Auction Method
Every search is an auction, and search engines and AI assistants both reward relevance over spend. We build accounts and content that earn the top position at a lower cost per click.
Where we earn placement
Paid search
Bing
Yahoo
AI answers
ChatGPT
Claude
Grok
Competitor 2
Relevancy
74
Competitor 3
Relevancy
68
Position One client
Relevancy
96
Competitor 4
Relevancy
61
10/10
Quality Score
94%
Top of page
87%
Impression share
An illustration of how ad rank works. Not client data. Logos are property of their owners.
Search engines rank ads on bid multiplied by how relevant and useful the ad and landing page are. Raise relevance and the same budget buys a better position at a lower cost per click.
Illustrative teaching example. Figures are simplified and are not client results; platform formulas include additional factors.
The cost of untargeted ads
The Association of National Advertisers studied the $88 billion US open-web programmatic market and found about $22 billion in recoverable waste — one in every four dollars. Only 36 cents of each dollar entering a buying platform effectively reached a real consumer.
Micro-targeting — geo capture, device-ID audiences, intent search and exclusions — moves those dollars off people who can't or won't buy and onto the ones who will.
Source: ANA Programmatic Media Supply Chain Transparency Study, Dec 2023.
Illustration only, not a forecast or a promise of results. It assumes wasted impressions produce no sales and the remaining spend keeps its current return; real results depend on your market, offer and budget. Profit = revenue × margin − ad spend, before fees.
National brands, local businesses, candidates and ballot initiatives.
Results
Websites, advertising and reporting for businesses and campaigns. Every case study states the period, the method and the source.
Automotive services
Expert-managed PPC, SEO, website development, micro targeting and inquiry tracking for an automotive services business.
Annual revenue grew from $1.8M to $3.5M in 24 months, with every target keyword ranked first in all three markets.
E-commerce
Expert-managed Google Ads and purchase tracking for an e-commerce brand, with every dollar of revenue traced back to its click.
8.0x return on ad spend — 286K clicks and 10.7K conversions, Q3 2023 through Q1 2026.
Home goods retail
We rebuilt the product feed, restructured the Shopping campaign from the ground up, built dedicated landing pages and wired in purchase tracking for a home goods retailer — so every sale could be traced to the exact product, ad and search term that produced it. That visibility is what let us keep cutting wasted clicks while traffic kept climbing.
8.6x return on ad spend at a $0.52 average cost per click, checked against store order records.
B2B software
Campaign, conversion-tracking, creative, and demo-reporting work for a software business, with Google Ads and Meta micro targeting to in-market software buyers and streaming TV spots aimed at the exact households that fit the ideal customer profile.
71% lower cost per demo, with demos imported from the CRM.
Political campaign
Voter-file matched social and streaming TV, continuous search on the candidates and issues, compliance on every piece, weekly reporting, and one persuasion hub carrying the record, issues, contrast, endorsements and plan.
627,364 visitors at a 4:31 average session, 660,950 clicks at $0.52, 24,946,201 media-pressure events and 5,122 completed contact forms, on $344,096.58 of paid media, through July 21, 2026.
Luxury commercial real estate
Website and SEO overhaul, live listing feeds, sales-cycle automations, Google Search and social media ads, influencer marketing micro-targeted to $3M-plus homeowners, and household programmatic streaming TV for a commercial real estate brokerage.
Annual sales grew from $27M to $40M in 36 months.
What we do
The same team, strategies, methods and reporting serve both practices. What changes is the scoreboard: revenue for a business, votes and donations for a political campaign. Put your competition in persuit.
Step 1 · Choose your path
Who are you marketing for?
Pick one to see the presentation, services and how we work.
Practice 01 · Business & private sector
For local businesses, franchises, online stores and B2B companies. We build the site, run the ads on search, social, streaming TV and apps, and track every lead and sale back to its source.
Recognition. Revenue. Return.
Turn visits into leads, sales and measurable revenue.
Win qualified demand and lower the cost of acquisition.
Build recognition, demand and customer action.
Reach likely buyers in the apps and channels they use and measure response across channels.
Increase retention, repeat revenue and customer value.
Measure revenue, return on ad spend and pipeline.
Reduce manual work and improve the customer journey.
Make the brand recognizable and the offer easier to choose.
Align the team around growth, revenue and return.
Featured
Put your commercial on the big screen, shown only to the households you choose.
See streaming TV advertisingReach customers inside the apps and games they open every day.
See app advertisingPut your offer in front of the audiences local and niche creators already have.
See influencer marketingPractice 02 · Political campaigns & advocacy groups
For candidates, committees, ballot measures and advocacy groups. We build the site, run the ads on search, social, streaming TV and apps, and track every donation and signup back to its source.
Name ID. Donations. Votes.
Turn interest into name identification, volunteers and donations.
Own searches for the candidate, opponent and issues.
Build name identification, persuasion and supporter action.
Reach the right voter universe by household, district and precinct.
Turn supporters into donors, volunteers and voters.
Measure attention, donations, sign-ups, turnout and votes.
Connect campaign data, reporting and rapid-response workflows.
Make the name, contrast and call to action unmistakable.
Align the campaign around persuasion, money and turnout.
Featured
Your ad on the streaming apps voters watch, shown only to the households you choose.
See streaming TV advertisingReach voters inside the apps and games they open every day.
See app advertisingTrusted local voices carrying the message, with every paid post disclosed.
See campaign influencer marketingNot sure which practice you fall under, or where to start? A thirty-minute discovery call sorts it out.
Schedule a discovery callPlatforms and tools
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta BusinessYouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPressNetflixHulu
YouTube TVPrime Video
HBO
MaxParamount+Peacock
Apple TV+Disney+
Roku
Tubi
FuboSamsung TV PlusPlex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
CanvaMicrosoft
ApplePlatform inclusion does not imply partnership or certification.
Why Position One
Six standards we keep on every account, business or political, and how they compare with a typical agency.
The ad accounts, the site, the tracking, the data and every file stay in your name from day one.
The strategists who win your business are the people who run it, with no hand-off to juniors.
Nothing scales until every conversion reports to the same place.
Testing creative to maximize efficiency, and following trends and trending audio. Winners get more budget and losers stop.
Return in the units you care about, whether revenue, cost per lead, bookings or votes, checked against your own records.
In person for kickoffs and reviews, remote in between.
Who owns the accounts, how the fee works, who runs your account and how you see results. Those are the differences that show up on your invoice and in your data.
| Question | Typical agency | Position One |
|---|---|---|
| Who owns the accounts | The agency | You |
| How the fee works | Bundled fees and markups, rarely itemized | A percentage of ad spend, agreed in writing up front, with production and software itemized separately |
| Who runs the account | May change after the pitch | The strategist you met |
| How results are reported | A periodic report | A live Command Center |
| How channels are planned | Separate teams and budgets | One plan and one budget |
Who owns the accounts
Typical agency: The agency
Position One: You
How the fee works
Typical agency: Bundled fees and markups, rarely itemized
Position One: A percentage of ad spend, agreed in writing up front, with production and software itemized separately
Who runs the account
Typical agency: May change after the pitch
Position One: The strategist you met
How results are reported
Typical agency: A periodic report
Position One: A live Command Center
How channels are planned
Typical agency: Separate teams and budgets
Position One: One plan and one budget
The Command Center
A live Looker Studio view of every channel, checked against your own sales records, so nobody waits for a monthly PDF or a call.
Discovery calls take 30 minutes, on video or in person.
Websites we've built
We plan, design, build and run client websites, and connect each one to the same tracking as every other channel. Sixteen recent builds, all live.
Strategy and technology consulting
A site for a boutique strategy and technology consulting firm.
AI marketing attribution software
A site for a B2B SaaS marketing attribution platform.
PPF, coatings and window tint
A site for a high-end paint protection and window tint studio.
Interior design
A portfolio site for an interior design studio.
E-bike brand and online store
An online store for an e-bike brand.
Luxury properties and exotic car rentals
A booking site for luxury property and exotic car rentals.
Tours and e-bike rentals
A booking site for a Scottsdale tour company.
Visit the site scottsdalesegwaytours.com (opens in a new tab)
Corporate event production and AV
A service site for a corporate event production company.
Golf course and real estate community
A site for a golf course and residential community in Hurricane, Utah.
Ballot measure campaign, Prop 144
The campaign site for Prop 144, a statewide ballot measure.
Political and PR communications
A site for a political and public relations communications firm.
Congressional campaign
A persuasion hub with the candidate's record, issues, contrast, endorsements and plan.
Result: 627,364 visitors at a 4:31 average session
Visit the site troboughforaz.com (opens in a new tab)Read the case study: Trobough for Arizona
Web design services
A service site for a web design company.
Auto detailing, ceramic coating and PPF
A page for every service in each of three markets, built to pass Core Web Vitals on a phone.
School board campaign
A joint campaign site for school board candidates Amy Carney and Jeanne Beasley.
Bookkeeping services
A service site for a bookkeeping firm.
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How it works
The same sequence runs on every engagement, business or political, so you always know what happens next.
30 minutes. Goals, constraints and fit.
Tracking before spend
Nothing scales before measurement is in place.
A 40-point review of accounts, site and tracking.
Channel mix, budget and a 90-day roadmap.
Tracking, pages, creative and audiences before spend scales.
Staged budgets, ongoing tests, monthly reviews.
The order is fixed. The schedule is not — it depends on your scope, and the discovery call sets it.
Leadership
Before founding Position One, Tyler led three businesses to seven figures in revenue. As the firm's chief business consultant, he starts every engagement with the business itself: how it makes money, where it is losing ground and what it would take to close the gap. He also leads the firm's performance marketing practice.
I built businesses before I built marketing for them. So we start where an owner starts, with how the business makes money, and we measure everything we do against it.
Start here
The fit check points you to a discovery call, a First Look audit or a budget plan. No email required.
Questions
Thirty minutes on video or in person. We talk through your goal, what you have in place now, your budget range and your timing. You leave with a clear next step: a First Look audit, a scoped proposal, or a straight answer that we are not the right fit.
Management is a percentage of ad spend, agreed in writing up front, and every proposal shows exactly how your budget splits between management and media. On the discovery call we tell you the minimum that makes sense for your goal and your market. Campaign work is quoted against the election date and the size of the universe.
It depends on the work. A project, such as a website, runs on a set schedule. Ongoing management runs on a term stated in your proposal, with renewal and notice terms in writing.
You do, from day one. The ad accounts, the website, the tracking, the data, the creative and the lists are all in your name. If we part ways, nothing has to be rebuilt.
Your Command Center is live and open any time. You also get a weekly note on what changed and a monthly review covering what we learned and where the budget moves next. The strategist you met on the discovery call is the one you review it with.
Tracking, pages and audiences are built in the first two to four weeks, before spend scales. Paid search usually shows movement in the first month. SEO, streaming TV and mail programs compound over a quarter. We give you a timeline for your scope, and we do not scale spend until every conversion reports to the same place.
Yes. We are headquartered in Scottsdale and work with clients nationwide. Kickoffs and major reviews are in person when it helps; the rest runs remotely.
Yes, as two practices run by the same team with the same methods and reporting. Business and campaign data are never mixed, and every campaign engagement includes the compliance work: disclaimers, platform verification, texting registration and voter-data handling.
Talk with Position One
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
Position One Command Center
Sample view · connected to every ad channel and your sales records
Arizona time
Ad spend
$418,300
+8% vs prior period
Conversions
4,912
+11% vs prior period
ROAS
8.4x
+0.3x vs prior period
Cost per conversion
$85.16
-3% vs prior period
Channel mix, share of spend
Impression share
Top of page 94%
Brand search
Search
Spend $41,200
ROAS 12.4x
Non-brand core
Search
Spend $117,700
ROAS 7.9x
Prospecting video
Streaming TV
Spend $66,900
ROAS 3.6x
Paid social
Social
Spend $100,400
ROAS 8.9x
Household match
Spend $50,200
ROAS 5.1x
Win-back
Email and SMS
Spend $41,900
ROAS 16.2x
Sample view with sample figures. Every client's Command Center shows their own live account data.
Question 1 of 5
