Streaming TV advertising · OTT and CTV
Your commercial on streaming TV, bought by the household.
OTT and CTV ads on the streaming apps your customers watch, such as Hulu, Roku, YouTube TV and Netflix. We plan the buy, make the spot, cap how often each home sees it, and track the visits, calls and sales that follow.
Sample illustration: a TV showing a 15-second ad break with the words Your commercial here, shown to 24,600 households in ZIP codes 85251, 85254 and 85260.
- Targeted by household, ZIP code or customer list
- Frequency capped per home
- Reported live in your Command Center
Sample illustration: a TV showing a 15-second ad break with the words Your commercial here, shown to 24,600 households in ZIP codes 85251, 85254 and 85260.
The basics
OTT, CTV and streaming TV: what the terms mean.
Streaming TV
Shows, movies, news and live sports delivered over the internet instead of cable or an antenna.
CTV (connected TV)
The TV screen itself: a smart TV, or a TV with a Roku, Fire TV or Apple TV device plugged in. CTV ads play full screen, and on most apps they can't be skipped.
OTT (over the top)
The streaming services and apps, delivered "over the top" of cable. OTT ads can play on a TV, a phone, a tablet or a computer.
We plan for the living room TV first, and add phones and laptops when it helps reach the right households.
Targeting
Bought by the household, not the time slot.
Cable sells a time slot and shows your spot to everyone watching. Streaming TV lets you choose the homes.
Your service area
ZIP codes, a radius around your locations, a metro area or the whole country.
The right audience
Homeowners, new movers, in-market shoppers, household income, age and interests.
Your customer list
Your customers or leads, matched to households, to win them back or leave them out.
Your site visitors
People who visited your site, reached again on the living room TV.
Frequency is capped per household, so the budget buys reach instead of repetition.
Targeting options vary by app and platform. Your plan lists what each placement allows.
Streaming TV advertising
A streaming plan you can read before you approve it.
| Placement | Impressions | CPM | Frequency | Households |
|---|---|---|---|---|
| Live sports | 420,000 | $34 | 3.1 | 135,000 |
| Local news | 360,000 | $28 | 2.8 | 128,000 |
| Streaming originals | 510,000 | $31 | 3.4 | 150,000 |
| Connected TV apps | 380,000 | $24 | 2.6 | 146,000 |
| YouTube TV | 300,000 | $22 | 2.4 | 125,000 |
| Total | 1,970,000 | $28 | 3.0 | 648,000 |
Live sports
- Impressions
- 420,000
- CPM
- $34
- Frequency
- 3.1
- Households
- 135,000
Local news
- Impressions
- 360,000
- CPM
- $28
- Frequency
- 2.8
- Households
- 128,000
Streaming originals
- Impressions
- 510,000
- CPM
- $31
- Frequency
- 3.4
- Households
- 150,000
Connected TV apps
- Impressions
- 380,000
- CPM
- $24
- Frequency
- 2.6
- Households
- 146,000
YouTube TV
- Impressions
- 300,000
- CPM
- $22
- Frequency
- 2.4
- Households
- 125,000
Total
- Impressions
- 1,970,000
- CPM
- $28
- Frequency
- 3.0
- Households
- 648,000
Households are de-duplicated across placements.
Placement- 14%1 exposure
- 23%2 exposures
- 29%3 exposures
- 20%4 exposures
- 14%5 or more
Exposures
Frequency capped so the plan buys reach, not repetition.
Sample plan with sample figures. Placements, CPMs and frequency caps are set per audience and market.
What is included
What you get.
Compare this list with any other vendor's.
Household-targeted buys
Streaming TV bought against your audience, not the whole market.
Frequency control by household
A planned number of exposures per home, so nobody sees your spot 20 times.
15- and 30-second spots
Produced for the TV screen, or cut from video you already have.
Local, regional or national
A ZIP code, a metro or the whole country, with the same measurement.
Measurement
Households that saw the spot, matched against site visits, calls and sales.
Reporting
Reach, frequency and completed views per household, live in your Command Center.
How it runs
From plan to first report.
- 01
Plan
Audience, service area, frequency and budget, in a plan you approve.
- 02
Produce
The spot, scripted and edited for the TV screen.
- 03
Match
Your audience and lists matched to the streaming platforms.
- 04
Launch
Placements go live with frequency caps and brand-safety settings.
- 05
Measure
Visits, calls and sales from households that saw the spot, reviewed weekly.
Works with
What to run with it.
FAQ
Questions we hear most.
What is the difference between OTT and CTV?
CTV means the ad plays on a TV screen, through a smart TV or a streaming device. OTT means the ad plays inside a streaming service, on any screen: a TV, phone, tablet or computer. Most streaming TV plans use both.
How much does streaming TV advertising cost?
Streaming TV is bought per thousand impressions (CPM). The CPM depends on the audience, the apps and the targeting. Your plan shows the CPM, impressions and households for every placement before you approve it. Our management fee is a percentage of ad spend, agreed in writing up front.
Is streaming TV worth it for a local business?
It can be, when you serve a defined area and your budget can reach each home several times. We plan by ZIP code or radius, so you pay for your market and not the whole metro. If your budget is too small to make streaming work, we tell you on the discovery call.
Do we need a commercial?
No. We produce 15- and 30-second spots, or cut one from video you already have.
Which apps will our ads run on?
Placements come from the streaming apps and devices that sell ads, such as Hulu, Roku, YouTube TV, Samsung TV Plus and Netflix. Which ones make your plan depends on your audience, market and budget, and the plan lists them before you approve it.
Can we target our own customers?
Yes, where the platform allows it. We match your customer or lead list to households, to reach them again or leave them out. Match rates vary with list quality, and we report the match rate we get.
How do you measure results?
We report reach, frequency and completed views, then match the households that saw the spot against site visits, calls and sales in your Command Center. Where the budget allows, we hold back a group of households to measure lift.
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.