Home goods retail
8.6x
Return on ad spend
$1.2M in revenue from a $140K Google Shopping program.
Read the case studySEO & search advertising
SEO and search advertising that put you first when it counts.
We run SEO, Google and Microsoft search ads and AI search visibility as one program, so you show up first whether people search, check the map or ask an assistant. Every call, form and sale is tracked back to the search that produced it.
Your ad runs onGoogle · Bing · Yahoo
dentist near me open saturday
Sponsored
DRDesert Ridge Dental · desertridgedental.com
New patient exam and cleaning in Scottsdale
Same-week appointments, evening hours and a team that explains every step. Book online in under a minute.
Book nowHours & location
Desert Ridge Dental
4.9(412) · 0.8 mi
Camelback Family Dental
4.6(186) · 1.9 mi
Pinnacle Smiles
4.3(97) · 3.0 mi
What to expect
- Paid search running while SEO builds
- Week one
- Paid search running while SEO builds
- Site fixes and local listings before content scales
- Technical first
- Site fixes and local listings before content scales
- Organic, paid and AI search tracked together
- One report
- Organic, paid and AI search tracked together
How your campaigns are built and improved.
- 01
Define your target audience
We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.
- 02
Build messaging and creative
We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.
- 03
Set up conversion tracking
Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.
- 04
Launch your campaigns
Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.
- 05
Optimize and refine based on data
We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.
- 06
Keep testing creative and following trends
Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.
Services
Choose a service.
Search engine optimization
Show up first for the searches that bring you customers.AI search visibility
Help AI tools describe your business correctly.Paid search & Local Services Ads
Pay for the clicks that call, skip the ones that browse.AI paid ads management
Be the answer when customers ask an AI assistant.
Search and AI answers
Show up first on Google and in AI answers.
best dentist near me
yourbusiness.com#1 organic
You, with Position One
Top-rated local service with hundreds of five-star reviews, clear pricing and online booking.
competitor-a.com
Competitor A
Local provider serving the area. Limited reviews and an older website.
competitor-b.com
Competitor B
Directory listing with basic contact details and no pricing.
No ad spend here. A fast, well-structured website and steady SEO put you at the top of the unpaid listings on every engine and AI assistant.
The same auction runs on Google Ads and Microsoft Advertising
How other agencies do it
dentist near me
If bid alone decided
Adcompetitor-a.com#1
Competitor A
$14 bid
Adcompetitor-b.com#2
Competitor B
$10 bid
Adyourbusiness.com#3
You, with Position One
$8 bid
Adcompetitor-c.com#4
Competitor C
$6 bid
Rank = bid
How Position One does it
dentist near me
How Google really ranks
Adcompetitor-a.com#1
Competitor A
$14 bid × quality 4/10 × relevancy 3/10
Adcompetitor-b.com#2
Competitor B
$10 bid × quality 6/10 × relevancy 5/10
Adyourbusiness.com#3
You, with Position One
$8 bid × quality 9/10 × relevancy 9/10
Adcompetitor-c.com#4
Competitor C
$6 bid × quality 5/10 × relevancy 6/10
Rank = bid × quality × relevancy
A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.
|
Desert Ridge Dental is a strong option. They take new patients, offer evening and Saturday hours, and are rated 4.9 across hundreds of reviews.
Patients mention clear pricing before treatment and online booking.
1desertridgedental.com2Google reviews3Yelp
Ask anything
We structure your site, listings and reviews so assistants can find, trust and cite you.
Search advertising
Bid × Quality Score = Ad Rank.
Why the highest bid does not win the top slot
Search engines rank ads on bid multiplied by how relevant and useful the ad and landing page are. Raise relevance and the same budget buys a better position at a lower cost per click.
Bid × Quality Score = Ad Rank
Advertiser A$6.00 bid · Quality Score 4/10
Ad Rank 24
Position 2Pays more per click
Advertiser B (built the P1 way)$4.00 bid · Quality Score 9/10
Ad Rank 36
Position 1Pays less per click
Illustrative teaching example. Figures are simplified and are not client results; platform formulas include additional factors.
What earns a ranking, from the ground up
Search engines and AI answer engines read the same signals. Skip a lower layer and the work above it underperforms, which is why the technical foundation is fixed first.
Authority
Citations, reviews, links and mentions that make the other layers count for more.
Content and relevance
Pages that answer the actual query, written for people and readable by machines.
Experience
Speed, mobile layout, stable pages and a clear path to the next action.
Technical foundation
Crawlability, indexing, structured data, clean URLs and correct redirects.
Built bottom to top.
Ranking systems are proprietary and change. This shows our build order, not a promise of position.
Results
Results from this work.
Problems we fix
Problems we fix.
Relevant customers cannot find your website.
We investigate technical issues, page content, local listings, and the searches your customers use.
Your ads attract expensive or unsuitable inquiries.
We review search terms, settings, ads, landing pages, and lead quality.
Your business information is inconsistent online.
We review your website and important listings so your name, services, and contact details are clear.
Your locations need better local visibility.
We review location pages and eligible business profiles for each real location.
Your products are difficult to discover.
We improve product information and feeds for the shopping channels in your scope.
You cannot connect search activity to inquiries or sales.
We review tracking and reporting so decisions use more than rankings and clicks.
Questions
Common questions.
How long does SEO take?
It depends on your market, competition and where the site starts, so timing differs for every project. Paid search can run alongside from the start, so you are not waiting on organic results to see leads.
How does AI search visibility differ from SEO?
AI assistants read the same signals search engines do, clean structure, clear content, citations and reviews, and then cite the sources they trust. We tune your content and listings so ChatGPT, Claude, Perplexity and Google's AI answers are more likely to describe you accurately and cite you, and we monitor how they do.
Do you manage Microsoft Advertising?
Yes, where it fits the plan. Bing, Yahoo and DuckDuckGo share Microsoft's ad inventory and often deliver a lower cost per lead for older and business audiences. We recommend it when the numbers support it.
What is Quality Score?
Google's 1 to 10 rating of how relevant your keyword, ad and landing page are to each other. Ad rank is bid multiplied by quality, so a higher score buys a better position for less. Building accounts for quality first is the Auction Method.
Who controls the advertising accounts?
You do. Every account is created in your name with us added as a manager. If we part ways, you remove our access and keep everything, including the history.
Field notes: published results from other companies
- Local SEO added 1,042 calls a year for a plumbing and HVAC company
Source: HVAC and plumbing local SEO case study (Building Blocks Digital, 2026); Online marketing strategy for a heating and air conditioning business (Online Visibility Pros, March 15, 2019)
- Ramp’s AI search visibility rose from 3.2% to 22.2%, and why that matters
Source: Ramp case study; 1840 & Co. answer engine optimization case study (Profound); Google users are less likely to click on links when an AI summary appears (Pew Research Center, July 22, 2025); AI Overviews reduce clicks by 58% (Ahrefs, Feb. 4, 2026); AIO impact on Google CTR, 2026 update (Seer Interactive, April 24, 2026); Goodbye clicks, hello AI (Bain & Company, Feb. 19, 2025); The state of AI referral traffic in 2025 (Digiday, Dec. 22, 2025); AI-driven traffic surges across industries (Adobe, Jan. 10, 2026); AI search SEO traffic study (Semrush, July 21, 2025); Chegg sues Google over AI Overviews (Search Engine Land, Feb. 24, 2025); Business Insider will lay off 21% of staff (Nieman Lab, May 29, 2025); Business Insider's big bet against aggregation (Nieman Lab, July 15, 2026); AI Max for Search campaigns (Google, May 6, 2025); 73% higher CTRs: why advertisers need to pay attention to conversational AI (Microsoft Advertising, Aug. 6, 2025); Testing ads in ChatGPT (OpenAI, Feb. 9, 2026); ChatGPT ads are getting cheaper (Digiday, April 17, 2026); OpenAI turns on cost-per-action ads inside ChatGPT (Digiday, May 28, 2026); ChatGPT Ads Manager: how OpenAI’s self-serve platform works (WebFX); A peek behind the curtain at Perplexity's nascent but growing ads business (AdExchanger, March 18, 2025); Perplexity stops testing advertising (Search Engine Land, Feb. 18, 2026)
Running a campaign? See paid search and social for campaigns.
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.