Trobough for Arizona
U.S. House, Arizona's 1st District
2026 primary
A persuasion hub, streaming TV and social matched to the voter file, and search on the candidate's name.
Read the case studyPolitical campaign marketing
Win the voters who decide the race.
Persuasion hubs, voter-file targeting, streaming TV, mail, fundraising and GOTV for candidates, ballot measures, committees and advocacy groups. Planned against your election calendar and run by one team, with the compliance work done before the first ad.
- Persuasion hubs built to persuade
- Rapid response in hours, not days
- Compliance done before the first ad
- Community eventBuild an eligible audience after a visit
- Town hall venueFence drawn around the lot
Visit a selected location → eligible device ID → tailored follow-up ad
Geo Capture uses permitted location signals to identify eligible advertising device IDs in a defined area. We use that audience to micro-target relevant ads later.
Sample illustration; no real device IDs are shown or collected by this graphic.
Watch
A Position One political commercial
Campaigns
Races we have worked on.
Candidates, ballot measures and school board races.
SUSD Strong
Scottsdale Unified School District governing board
November 2026
The joint campaign website and Meta ad creative.
Amy Carney For SUSD Governing Board
Scottsdale Unified School District governing board
November 2026
Jeanne Beasley for SUSD Governing Board
Scottsdale Unified School District governing board
November 2026
Arizona Fast Elections, Prop 144
Statewide ballot measure
November 2026
The campaign website.
Pamela Carter For AZ
Arizona House of Representatives, Legislative District 4
Services
Ten ways we help campaigns win.
Pick the pieces your team needs, or hand us the whole digital program. Each service has its own page with what is included and how it runs against the calendar.
Persuasion hubs and campaign sites
Campaign sites built to hold a voter for four minutes.
Paid search and social
Own the searches for the candidate, the opponent and the issues.
Direct mail and signage
The same households on paper, on screen and on the road.
Fundraising, SMS and email
Turn supporters into donors, volunteers and voters.
Research and scorecards
Know the district, and where you stand, before the plan.
Party, committee and advocacy programs
One digital operation for a slate, a committee or a cause.
Targeting
Reach the voters who decide the race.
See how Geo Capture can use eligible device IDs from visits to selected places for location-relevant follow-up ads, alongside broader audience planning. Availability depends on privacy and platform rules.
- Community eventBuild an eligible audience after a visit
- Town hall venueFence drawn around the lot
Visit a selected location → eligible device ID → tailored follow-up ad
Geo Capture uses permitted location signals to identify eligible advertising device IDs in a defined area. We use that audience to micro-target relevant ads later.
Sample illustration; no real device IDs are shown or collected by this graphic.
Fewer persuadable votersMost persuadable
Hover a neighborhood to see its density
- Registered voters in the city410,000
- Live in District 458,000
- Voted in 2 of last 4 elections31,500
- Undecided or soft support9,200
- Persuasion audience4,700
Every dollar goes to the last row, not the first. Likely voters, persuadable, District 4.
See it before it runs
What your campaign's ads will look like.
The same message, built for every feed, search result, AI answer and TV screen your voters use. Examples use a made-up campaign.
Rivera for City Council
Paid for by Rivera for City Council
Ana Rivera has a plan for District 4: more patrols, fixed roads and a budget you can read. Early voting starts soon.
Early votingSafer streets. Smarter spending. Vote Rivera.
riveraforcouncil.comSafer streets. Smarter spending. Vote Rivera.Learn more
LikeCommentShare
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Rivera for City Councilor the District 4 seat. Her published priorities are public safety staffing, road repair and a line-item public budget.
Her campaign site lists town halls and early voting dates.
1riveraforcouncil.com2Google reviews3County elections
Ask anything
We structure your site, listings and reviews so assistants can find, trust and cite you.
Your ad runs onGoogle · Bing · Yahoo
district 4 city council candidates
Sponsored
RCRivera for City Council · riveraforcouncil.com
Safer streets. Smarter spending. Vote Rivera.
Ana Rivera has a plan for District 4: more patrols, fixed roads and a budget you can read. Early voting starts soon.
Learn moreWhere to vote
Rivera for City Council
4.9(412) · 0.8 mi
County Elections Office
4.6(186) · 1.9 mi
District 4 Candidate Forum
4.3(97) · 3.0 mi
RCRivera for City Council
Safer streets. Smarter spending.
Ana Rivera for District 4
riveraforcouncil.com
Cable TV Ad credibility at a fraction of the cost, micro targeted to your ideal audience.
Netflix
Hulu
Disney+
YouTube TV
Paramount+
Prime Video
Peacock
Max
HBO
Apple TV+
Roku
Tubi
Fubo
Starz
Showtime
Crunchyroll
MUBI
Samsung TV Plus
PlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlexThe same auction runs on Google Ads and Microsoft Advertising
How other agencies do it
district 4 city council candidates
If bid alone decided
Adopponent-a.com#1
Opponent A
$14 bid
Adopponent-b.com#2
Opponent B
$10 bid
Adriveraforcouncil.com#3
Rivera for City Council
$8 bid
Adopponent-c.com#4
Opponent C
$6 bid
Rank = bid
How Position One does it
district 4 city council candidates
How Google really ranks
Adopponent-a.com#1
Opponent A
$14 bid × quality 4/10 × relevancy 3/10
Adopponent-b.com#2
Opponent B
$10 bid × quality 6/10 × relevancy 5/10
Adriveraforcouncil.com#3
Rivera for City Council
$8 bid × quality 9/10 × relevancy 9/10
Adopponent-c.com#4
Opponent C
$6 bid × quality 5/10 × relevancy 6/10
Rank = bid × quality × relevancy
A better ad and landing page raises quality and relevancy, so you can win the top slot while paying less per click.
best dentist near me
yourbusiness.com#1 organic
You, with Position One
Top-rated local service with hundreds of five-star reviews, clear pricing and online booking.
competitor-a.com
Competitor A
Local provider serving the area. Limited reviews and an older website.
competitor-b.com
Competitor B
Directory listing with basic contact details and no pricing.
No ad spend here. A fast, well-structured website and steady SEO put you at the top of the unpaid listings on every engine and AI assistant.
Results
Numbers from the political practice.
Trobough for Arizona
627,364
Visitors to the campaign's persuasion hub
One persuasion hub, with 627,364 visitors at a 4:31 average session, through July 21, 2026.
Read the case study$344,096.58
Paid media managed
24,946,201
Gross media-pressure events
4:31
Average session on the persuasion hub
Trobough for Arizona, a three-way congressional primary in Arizona's 1st District. Data through July 21, 2026.
Compliance
Compliance built in, before the first ad.
Every campaign engagement includes this work. We coordinate with your treasurer and compliance counsel, and filings stay with your treasurer.
Google election ads verification
Completed before the first search or YouTube ad runs.
Meta authorization and disclaimers
Ad account authorization and a "Paid for by" disclaimer on every ad.
Texting registration
Campaign Verify and 10DLC registration before the first text goes out.
Disclaimers on every piece
Mail, signs, video and digital ads carry the required disclaimer.
Voter-file handling
Used only under the file's license, in accounts in the campaign's name, and removed when the engagement ends.
Platform rules
Google election ads target only by location, age, gender and context, and Microsoft Advertising does not run political ads. The plan is built around those rules.
Measurement
What we measure at each stage.
Name ID, persuasion, activation and turnout are different goals. We agree on the measure for each one before the plan starts, and report it every week.
From name ID to votes: what each stage does.
- 01
Name ID
Channels
- Streaming TV
- Social video
- Digital billboards
Measured by
Reach and frequency against the target universe
- 02
Persuasion
Channels
- Search
- Social
- Display
- Addressable video
Measured by
Message tests and movement in tracked audiences
- 03
Activation
Channels
- SMS
- Landing pages
- Peer-to-peer
Measured by
Donations, volunteer sign-ups, pledge cards
- 04
Turnout
Channels
- SMS
- Social
- Geotargeted ads
Measured by
Ballot chase and vote-by-mail returns
Framework diagram. Channel mix and measures are set per engagement.
Race assessment
What's your win number?
Estimates for planning. Real win numbers are modeled per district from turnout history, the voter file and polling.
How it runs
From kickoff to election day.
Kickoff
Discovery call and plan
The race, the win number, the budget and the calendar, in one plan.
Weekly reporting through election day.
Persuasion hub live
Built with the campaign's content in hand, live as pages are approved.
Audiences and compliance
Voter-file universes matched to streaming TV, social and mail. Verification, disclaimers and texting registration done before the first ad.
Through the campaign
Persuade and raise
Streaming TV, social, mail and search, with fundraising pages and weekly reporting.
Early voting
Ballot chase and GOTV
Supporters who have not voted yet, reached until they do.
Timing depends on the election calendar and on when the campaign's content and approvals arrive.
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business- YouTube
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress- Netflix
- Hulu
YouTube TV- Prime Video
HBO
Max- Paramount+
- Peacock
Apple TV+- Disney+
Roku
Tubi
Fubo- Samsung TV Plus
- Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva
Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Questions
Questions about campaign services
Do you work with both businesses and campaigns?
Yes, as two practices run by the same team with the same methods. Campaign data is handled under the file's license, never mixed with any other client's data, and removed when the engagement ends.
How long does a campaign website take?
Timing depends on scope and how quickly the campaign's content is ready, so it differs for every race. We set dates on the discovery call. Pages go live as they are approved, so the site earns traffic before the last page is done.
Do you work with committees and PACs?
Yes. Party and committee programs run one digital operation across a slate of candidates, with shared audiences, creative templates and reporting per race. Advocacy and issue campaigns run the same way around a ballot measure or a policy goal.
How will campaign data be handled?
Under the voter file's license terms. Files are loaded only through each platform's secure match process into accounts in the campaign's name, access is logged, nothing is mixed with another client's data, and audiences are removed at the end of the engagement.
Do you handle campaign finance filings?
No. Filings stay with your treasurer. We handle the compliance work inside the program: disclaimers, platform verification, texting registration and data handling, and we coordinate with your treasurer and compliance counsel.
Do you work outside Arizona?
Yes. We are headquartered in Scottsdale and run campaign programs nationwide. Kickoffs are in person when the calendar allows; everything else runs remotely and on the campaign's schedule.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.