Campaign services
Direct mail matched to digital: the same households, on paper and on screen.
Campaigns still run on mail, and it works harder when the same households see the candidate on streaming TV and social in the week the piece lands. Every piece carries a QR code and a personalized URL, so the campaign knows who responded. We select the list from the voter file, write and design the piece, manage print and postage, schedule the drops around early voting, and match the digital to each drop.
Compliance built in: verification, disclaimers, texting registration and voter-data handling. How it works
What is included.
List selection from the voter file
The universe for each drop, by persuasion and turnout model.
Design and copy
Designed to be opened, with the disclaimer where it belongs.
Print and postage management
Vendors, presort and drop dates handled.
Drop scheduling around early voting
Pieces timed to when ballots go out and come back.
Household Match
Streaming TV, social and display to the same households around each drop.
QR and personalized URL tracking
Every response traced to a piece.
Reporting
Response and hub visits by drop, weekly.
Household Match
One audience. Four channels. One count.
01One source list
- Voter file
- CRM records
- Modeled audience
Cleaned, standardized, handled under its license.
02The same households, every screen
- Direct mail
- Streaming TV
- Social
- Display
03One de-duplicated result
Counted once
A person reached on three channels is one person, not three wins.
- Reach, reported once.
- Frequency, reported once.
- Outcome, reported once.
Match rates vary by list quality and platform policy. The diagram shows the process, not a guaranteed match rate.
Drop calendar
Three mail drops, matched to digital flights.
Week 1
Week 2
Week 3
Week 4
Mail: Drops on days 3, 10, 24
Streaming TV: Days 1 to 28
Social: Days 1 to 17, 22 to 28
Display: Days 1 to 17, 22 to 28
Search: Always on
Email and SMS: Days 4 to 6, 11 to 13, 25 to 27
Each drop lands mid-week. Streaming, social and display flights open two days before the piece arrives and run a week after it. Search is always on.
Sample schedule. Drop dates, flight lengths and channels are set per campaign against the ballot calendar.
How it runs
How it runs, against the calendar.
- 01
Select
The list for each drop.
- 02
Design
The piece, the code and the disclaimer.
- 03
Print
Vendors and postage.
- 04
Match
Digital around each drop.
- 05
Report
Response by drop.
Campaign work is quoted against the election date and the size of the universe, in writing, after the discovery call.
See kickoff to election dayQuestions
Questions about direct mail matched to digital
Why match mail to digital?
Because the mail raises the question and the screens answer it. A household that gets the piece and sees the candidate on streaming that evening is more likely to remember both. The Mail and Digital Budget Planner compares the two on your own budget.
How many drops?
It depends on the universe, the budget and the early-voting window. Three is common, and the plan says how many and when.
Do the pieces carry disclaimers?
Yes, every one, and your compliance counsel reviews them before print.
More campaign services
Running a business? See Direct mail design & management.
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva
Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.