Audience research & media buying
Streaming TV, apps, mail and outdoor, aimed at the right households.
We find the households most likely to buy, then reach them on streaming TV, in apps, in the mailbox and on the road, with one plan and one count of who was reached. You see the cost per household before launch.
Sample ad · eligible audience
AZ Auto Aesthetics — Paint Protection Film
Protect your paint from desert rock chips.
Get a free quote- Barrett-Jackson auctionReach visitors to this high-intent event
- Car showSmaller crowd, still your exact buyer
- Competitor shopReach eligible visitors with a relevant ad
Visit a selected location → eligible device ID → tailored follow-up ad
Geo Capture uses permitted location signals to identify eligible advertising device IDs in a defined area. We use that audience to micro-target relevant ads later.
Sample illustration; no real device IDs are shown or collected by this graphic.
What to expect
- Typical streaming TV CPM, depending on the platform and targeting
- $20 to $40
- Typical streaming TV CPM, depending on the platform and targeting
- Cost per household, reach and frequency, planned against your audience
- Before launch
- Cost per household, reach and frequency, planned against your audience
- Each household is counted once across every channel
- Once
- Each household is counted once across every channel
How your campaigns are built and improved.
- 01
Define your target audience
We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.
- 02
Build messaging and creative
We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.
- 03
Set up conversion tracking
Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.
- 04
Launch your campaigns
Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.
- 05
Optimize and refine based on data
We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.
- 06
Keep testing creative and following trends
Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.
Services
Choose a service.
Streaming TV (OTT and CTV)
Your commercial on streaming TV, bought by the household.App advertising
Reach your customers inside the apps they use.Geofencing & geotargeting
Ads for the people in the places that matter.Microtargeting & audience acquisition
Find the buyers before you spend.Direct mail design & management
Postcards and mailers timed with your digital ads.Billboards & signage
Outdoor ads people can read at a glance.
Targeting
Reach the people most likely to buy.
Geo Capture can use eligible device IDs from visits to places such as a car show or the Barrett-Jackson auction to micro-target relevant follow-up ads. This sample shows what that could look like for AZ Auto Aesthetics.
Sample ad · eligible audience
AZ Auto Aesthetics — Paint Protection Film
Protect your paint from desert rock chips.
Get a free quote- Barrett-Jackson auctionReach visitors to this high-intent event
- Car showSmaller crowd, still your exact buyer
- Competitor shopReach eligible visitors with a relevant ad
Visit a selected location → eligible device ID → tailored follow-up ad
Geo Capture uses permitted location signals to identify eligible advertising device IDs in a defined area. We use that audience to micro-target relevant ads later.
Sample illustration; no real device IDs are shown or collected by this graphic.
Hover the map to see density by area
Ads are shown only to these homes — everyone else never sees your ad.
Sample data for illustration.
- Adults in the metro3,400,000
- Within 10 miles of you620,000
- Homeowners, income $100k+148,000
- Showed buying intent this month21,400
- Your target audience6,800
Every dollar goes to the last row, not the first. Homeowners 30–55 within 5 miles.
Where your ads run
Streaming TV and apps, bought by household.
Your smile, your schedule.
New patients welcome · Evening & Saturday hours
Cable TV Ad credibility at a fraction of the cost, micro targeted to your ideal audience.
Netflix
Hulu
Disney+
YouTube TV
Paramount+
Prime Video
Peacock
Max
HBO
Apple TV+
Roku
Tubi
Fubo
Starz
Showtime
Crunchyroll
MUBI
Samsung TV Plus
PlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlexMaxHBOApple TV+RokuTubiFuboStarzShowtimeCrunchyrollMUBISamsung TV PlusPlex- Adults in the metro3,400,000
- Within 10 miles of you620,000
- Homeowners, income $100k+148,000
- Showed buying intent this month21,400
- Your target audience6,800
Every dollar goes to the last row, not the first. Homeowners 30–55 within 5 miles.
Household Match
One audience. Four channels. One count.
01One source list
- Your customer list
- CRM records
- Modeled audience
Cleaned, standardized and used only as permitted.
02The same households, every screen
- Direct mail
- Streaming TV
- Social
- Display
03One de-duplicated result
Counted once
A household reached on three channels is one household, not three wins.
- Reach, reported once.
- Frequency, reported once.
- Outcome, reported once.
Match rates vary by list quality and platform policy. The diagram shows the process, not a guaranteed match rate.
Problems we fix
Problems we fix.
You need to define the audience before buying ads.
We review your customers, service area, offer, and available research.
You want to understand whether streaming TV fits.
We assess the audience, available inventory, production needs, and measurement options.
You want mail and digital advertising coordinated.
We align the creative, timing, and available audience options across the channels in the plan.
Your business serves a specific area.
We assess location-based advertising options and explain their coverage and accuracy limits.
You are entering a new market.
We research the area and develop an initial media plan with a defined budget and review point.
Different vendors report different results.
We document the measures for each channel and review them together without treating overlapping audiences as separate people.
What every media plan explains.
The audience, the channels, the creative, the budget, the timing and how results will be measured. It also says plainly where targeting is estimated, where platform rules limit delivery and what cannot be tied to a single ad.
Questions
Common questions.
Can direct mail work for our business?
Yes, when it is matched to the right households and paired with digital so the same home sees the message on more than one screen. It works especially well for home services, healthcare, real estate and campaigns. We model the audience and the cost per household before you commit.
What is geofencing?
Advertising served to phones inside a drawn boundary: a competitor's lot, an event or a neighborhood. We use it for local reach and for conquesting, and we explain its accuracy limits up front.
Can you use our customer list?
Yes. A clean customer list can be matched into Meta, Google, streaming TV and display audiences through each platform's secure upload. It is handled under its license, never mixed with another client's data, and removed when the engagement ends.
What does streaming TV cost?
Streaming inventory is bought by the thousand impressions, typically in the $20 to $40 range depending on the platform and targeting, with production on top if you need a spot. We plan reach and frequency against your audience and give you the cost per household before launch.
How are media fees charged?
Management is a percentage of ad spend, agreed in writing up front, and media is itemized separately. You see both on every invoice, alongside the results that spend produced in your Command Center.
Field notes: published results from other companies
- A blinds retailer reported 14x ROAS on streaming TV, measured independently
Source: Blindster hits 14x ROAS on CTV with Vibe.co and Northbeam (Vibe.co, March 30, 2026); Blu Dot surpasses 2,000% ROAS with Roku Ads Manager and Shopify (Roku Advertising, March 16, 2026); MNTN Matched: Doheny's with 5x higher ROAS than traditional CTV audiences (MNTN, Aug. 13, 2024)
- Geofencing brought almost 1,400 diners to Dave’s Hot Chicken in a month
Source: Dave's Hot Chicken increases ROAS and sales (GroundTruth, Jan. 1, 2025); Tandy Leather (GroundTruth, July 24, 2026); GroundTruth partners with Alpha Media in driving on-lot visits to Sharp Auto (GroundTruth, April 2, 2024); Burger King's Whopper Detour generated 1.5M app downloads (Marketing Dive, Feb. 2019)
Running a campaign? See voter-file targeting.
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business- YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress- Netflix
- Hulu
YouTube TV- Prime Video
HBO
Max- Paramount+
- Peacock
Apple TV+- Disney+
Roku
Tubi
Fubo- Samsung TV Plus
- Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.