SEO & search advertising
SEO: show up first for the searches that bring you customers.
We fix the technical setup, write and improve your pages and articles, and keep your business listings accurate, so search engines understand what you do and where. Reporting ties rankings to traffic, calls and sales.
What is included.
- Technical review of crawling, indexing, redirects, and page structure.
- Keyword and topic research based on your services and customer questions.
- Page titles, descriptions, headings, internal links, and content improvements.
- Article planning and writing with factual review by your team.
- Local business profiles and accurate location information for eligible businesses.
- Website speed and mobile-experience recommendations.
- Relevant structured data.
- Review of genuine business mentions, directories, and link opportunities.
- Migration planning and investigation of search-performance changes.
- Reporting on visibility, traffic, inquiries, and sales data.
What to expect
From first call to steady improvement.
Six steps, in this order, every time.
- 01
Define your target audience
We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.
- 02
Build messaging and creative
We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.
- 03
Set up conversion tracking
Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.
- 04
Launch your campaigns
Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.
- 05
Optimize and refine based on data
We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.
- 06
Keep testing creative and following trends
Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.
Search visibility
Built in layers, from the ground up.
Search engines and AI answer engines read the same signals. Skip a lower layer and the work above it underperforms, which is why the technical foundation is fixed first.
Citations, reviews, links and mentions that make the other layers count for more.
Pages that answer the actual query, written for people and readable by machines.
Speed, mobile layout, stable pages and a clear path to the next action.
Crawlability, indexing, structured data, clean URLs and correct redirects.
Built bottom to top.
Ranking systems are proprietary and change. This shows our build order, not a promise of position.
Every engagement starts with a 30-minute discovery call, then a First Look audit of your accounts, site and tracking.
See your first 90 daysQuestions
Questions about search engine optimization
When will rankings improve?
Timing varies with the site, competition, and work required. We report progress and changes, but cannot guarantee a position or a date.
Do you write the content?
Yes. We can research and draft pages or articles, with your team reviewing the factual and specialist details before publication.
Can SEO work with paid search?
Yes. Both can inform the search plan, while their costs, activity, and results remain separately identifiable.
More in SEO & search advertising
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva
Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.
