Position One, strategic marketing and consulting

SEO & search advertising

SEO: show up first for the searches that bring you customers.

We fix the technical setup, write and improve your pages and articles, and keep your business listings accurate, so search engines understand what you do and where. Reporting ties rankings to traffic, calls and sales.

What is included.

  • Technical review of crawling, indexing, redirects, and page structure.
  • Keyword and topic research based on your services and customer questions.
  • Page titles, descriptions, headings, internal links, and content improvements.
  • Article planning and writing with factual review by your team.
  • Local business profiles and accurate location information for eligible businesses.
  • Website speed and mobile-experience recommendations.
  • Relevant structured data.
  • Review of genuine business mentions, directories, and link opportunities.
  • Migration planning and investigation of search-performance changes.
  • Reporting on visibility, traffic, inquiries, and sales data.

What to expect

From first call to steady improvement.

Six steps, in this order, every time.

  1. 01

    Define your target audience

    We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.

  2. 02

    Build messaging and creative

    We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.

  3. 03

    Set up conversion tracking

    Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.

  4. 04

    Launch your campaigns

    Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.

  5. 05

    Optimize and refine based on data

    We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.

  6. 06

    Keep testing creative and following trends

    Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.

Search visibility

Built in layers, from the ground up.

What earns a ranking, from the ground up

Search engines and AI answer engines read the same signals. Skip a lower layer and the work above it underperforms, which is why the technical foundation is fixed first.

Authority

Citations, reviews, links and mentions that make the other layers count for more.

Content and relevance

Pages that answer the actual query, written for people and readable by machines.

Experience

Speed, mobile layout, stable pages and a clear path to the next action.

Technical foundation

Crawlability, indexing, structured data, clean URLs and correct redirects.

Built bottom to top.

Ranking systems are proprietary and change. This shows our build order, not a promise of position.

Every engagement starts with a 30-minute discovery call, then a First Look audit of your accounts, site and tracking.

See your first 90 days

Questions

Questions about search engine optimization

When will rankings improve?

Timing varies with the site, competition, and work required. We report progress and changes, but cannot guarantee a position or a date.

Do you write the content?

Yes. We can research and draft pages or articles, with your team reviewing the factual and specialist details before publication.

Can SEO work with paid search?

Yes. Both can inform the search plan, while their costs, activity, and results remain separately identifiable.

Platforms and tools

Platforms we run every day.

Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.

  • Google Ads
  • Meta Business
  • YouTube
  • Microsoft Advertising
  • Amazon Ads
  • X Ads
  • Reddit Ads
  • Snapchat Ads
  • Facebook
  • Instagram
  • Google Display & Video 360
  • Google Marketing Platform
  • Google Search Console
  • Google Maps
  • Google Business Profile
  • Apple Maps
  • Semrush
  • Ahrefs
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Hotjar
  • Shopify
  • HubSpot
  • Salesforce
  • Webflow
  • WordPress
  • Netflix
  • Hulu
  • YouTube TV
  • Prime Video
  • HBO
  • Max
  • Paramount+
  • Peacock
  • Apple TV+
  • Disney+
  • Roku
  • Tubi
  • Fubo
  • Samsung TV Plus
  • Plex
  • OpenAI
  • Claude
  • Anthropic
  • Grok
  • xAI
  • Adobe
  • Adobe Photoshop
  • Microsoft PowerPoint
  • Canva
  • Microsoft
  • Apple

Platform inclusion does not imply partnership or certification.

Talk with Position One

Schedule a discovery call.

Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.

  • Your goal, and where you are starting from.
  • Which of our services fit, and which do not.
  • The next step, and what we need from you to scope it.
+1 (720) 339-8144admin@positionone.ai6803 E Main Street, Suite 1120, Scottsdale, Arizona 85251. Clients nationwide. We travel to you, or we work remotely.

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