Business & marketing consulting
Agency audits: an independent look at what you are paying for.
We review the accounts, reports, contracts and fees you authorize, then give you written findings that separate documented problems from open questions. You get the findings whether or not you hire us.
What is included.
- Authorized review of the agreed accounts, contracts, and reports.
- Comparison of deliverables with the stated scope and objectives.
- Tracking and metric-definition checks.
- Account structure, creative, and ownership review.
- Fee and media-cost reconciliation where records permit.
- Written findings, priorities, and a review meeting.
What to expect
From first call to steady improvement.
Six steps, in this order, every time.
- 01
Define your target audience
We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.
- 02
Build messaging and creative
We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.
- 03
Set up conversion tracking
Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.
- 04
Launch your campaigns
Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.
- 05
Optimize and refine based on data
We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.
- 06
Keep testing creative and following trends
Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.
Vendor and agency audits
Three bids, one weighted scorecard, one recommendation.
| Criterion | Weight | Bid A | Bid BRecommended | Bid C |
|---|---|---|---|---|
| Strategy fit | 25% | 4/5 | 3/5 | 5/5 |
| Reporting transparency | 20% | 2/5 | 5/5 | 3/5 |
| Fee structure | 20% | 3/5 | 4/5 | 2/5 |
| Team continuity | 15% | 2/5 | 4/5 | 3/5 |
| Evidence of results | 20% | 3/5 | 4/5 | 2/5 |
| Weighted total | 58/100 | 79/100 | 62/100 | |
Bid A
- Strategy fit (25%)
- 4/5
- Reporting transparency (20%)
- 2/5
- Fee structure (20%)
- 3/5
- Team continuity (15%)
- 2/5
- Evidence of results (20%)
- 3/5
Weighted total58/100
Bid B
Recommended- Strategy fit (25%)
- 3/5
- Reporting transparency (20%)
- 5/5
- Fee structure (20%)
- 4/5
- Team continuity (15%)
- 4/5
- Evidence of results (20%)
- 4/5
Weighted total79/100
Bid C
- Strategy fit (25%)
- 5/5
- Reporting transparency (20%)
- 3/5
- Fee structure (20%)
- 2/5
- Team continuity (15%)
- 3/5
- Evidence of results (20%)
- 2/5
Weighted total62/100
Fees, reporting and deliverables are inspected with your authorization. You get the finding in writing, whether or not you then work with us.
Sample scorecard. Criteria and weights are set with you before any bid is scored.
Every engagement starts with a 30-minute discovery call, then a First Look audit of your accounts, site and tracking.
See your first 90 daysQuestions
Questions about vendor & agency audits
Will you recommend keeping an effective agency?
Yes. The purpose is to assess the evidence and identify useful next steps, which may include continuing with the existing provider.
Does our agency need to be involved?
That depends on access and the agreement. You must be authorized to share the records. We can identify any additional information the audit requires.
What happens after the audit?
You receive the agreed findings and recommendations. Your team can act on them, discuss them with the current provider, or scope further support.
More in Business & marketing consulting
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.