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Compare estimated direct mail and digital advertising costs.
Enter your total budget and proposed split to compare estimated mail pieces and digital impressions. The calculation uses stated unit costs. It does not predict unique reach, attention, response, or sales.
Mail share
Mail budget: $50,000
Estimated mail pieces: 76,923
Enough for 62% of your audience to get one piece
Digital share
Digital budget: $75,000
Estimated digital impressions: 6,250,000
Assumptions: Mail pieces and impressions are delivery estimates, not unique people or households. Actual matching, delivery, repeated exposure, and response vary. Unit costs should state which production, postage and service expenses they include.
How this is calculated
Mail budget = total budget × mail share. Estimated mail pieces = mail budget ÷ cost per piece. Coverage = mail pieces ÷ audience size. Digital budget = total budget minus mail budget. Estimated digital impressions = digital budget ÷ cost per 1,000 impressions × 1,000.
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