Free tools
Estimate what an advertising budget could produce.
Enter your budget, estimated cost per click, conversion rate, and value per conversion. The calculator shows the result of those assumptions. It does not predict actual campaign performance.
Estimated clicks
Estimated conversions
Estimated conversion value
Return on ad spend
Assumptions: These estimates use your inputs only. Actual costs, conversion rates, sales, and attribution can differ. The model excludes management fees, production, software, fulfillment, and other business costs.
How this is calculated
Estimated clicks = advertising spend ÷ cost per click. Estimated conversions = estimated clicks × conversion rate ÷ 100. Estimated conversion value = estimated conversions × value per conversion. Return on ad spend = estimated conversion value ÷ advertising spend. Break-even return on ad spend = 1 ÷ gross margin.
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