Position One, strategic marketing and consulting

Strategy

Working with an Arizona digital marketing agency: one state, several markets.

Position One1 minute read

Arizona businesses face something national playbooks miss: several distinct markets, extreme seasonality and a large population of winter visitors. An Arizona digital marketing agency should build those realities into every plan.

Separate markets, separate campaigns

Tucson has its own media, competitors and audiences, and Flagstaff's audience shifts with tourism and the university. Running them as one statewide campaign wastes budget. Each market deserves its own targeting, ads and landing pages.

Seasonality is a planning input

Summer heat, monsoon, winter visitors, spring training and the school year all move demand. Budgets should rise and fall with those swings rather than staying flat.

“An Arizona digital marketing agency should treat Phoenix, Tucson and Flagstaff as separate markets and plan around the state's distinct seasons.”

Position One

Statewide reach where it fits

Some businesses and every statewide campaign need to reach all of Arizona. Streaming TV, programmatic, paid social and direct mail can do that efficiently when they are planned together.

Arizona experience

Our political practice is ranked #1 in Arizona for political impression share, and we run business programs across the state. Our locations page lists where we work in person, and the business practice shows our services.

Common questions

Does my agency need to be based in Arizona?

Not necessarily, but an Arizona agency understands local seasonality, media and markets, and can meet in person.

How should I budget across Arizona markets?

Start where your customers and margins are strongest, measure cost per lead in each market, and move budget to what performs.

Which channels reach the whole state?

Streaming TV, programmatic display and video, paid social and direct mail all scale statewide.

Position One

Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.

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