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Dental marketing: a practical guide for practices.
Position One1 minute read
A dental practice needs a steady flow of new patients for routine care and a smaller number of high-value cases like implants, clear aligners and cosmetic work. Good dental marketing plans for both.
Local search for routine care
Most new patients search 'dentist near me'. A complete Google Business Profile, accurate insurance information and strong reviews win those searches.
Procedure pages and ads for high-value cases
Implants, aligners and cosmetic dentistry deserve dedicated pages and focused search campaigns, with clear information about consultations and financing.
“Dental marketing works best when it fills the chair with the right patients for the right procedures.”
Video and streaming TV
For practices building a brand across a metro area, short video and streaming TV can introduce the dentist and the office before patients search.
Reactivation and recall
Email and text reminders bring lapsed patients back and are among the most cost-effective marketing a practice can do.
See our dental and healthcare industry page.
Common questions
What is the best marketing for dentists?
Local search and reviews for routine patients, plus targeted search ads and procedure pages for high-value treatments.
Should dentists advertise on social media?
Yes for awareness and community, especially with video introducing the team.
How do I track new patients from marketing?
Use call tracking, online booking tracking and ask every new patient how they found you.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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