Dental and healthcare
Marketing for dental practices and health care clinics.
Patients choose a practice from search, maps and reviews, then book. We build the location pages, profiles and ads for that path, keep patient details out of ad and analytics tools, and trace each appointment request back to the search behind it.
Clients include Peoria Healthy Smiles, a pediatric dental practice.
What we do
What we do for dental practices and clinics.
A page for every location and service
Location pages with hours, insurance and payment options, providers and services, so each office can rank on its own.
SEOProfiles and reviews patients trust
An accurate Business Profile for every office, and review replies that never confirm someone is a patient.
Review managementSearch ads for new patients
Ads on the searches new patients make, from pediatric dentist to emergency dental care, tracked to appointment requests.
Google AdsTracking set up for health privacy
Tags and forms configured so patient details are not sent to ad platforms or analytics, and reviewed before any campaign launches.
Conversion trackingBooking and reminders
Appointment requests online, and reminders by text and email for patients who agreed to them.
SMS marketingCalls from search and Maps
Call tracking that shows which search or listing made the phone ring, and which calls went unanswered.
Call tracking
Reporting
What we measure.
New patient appointment requests
By office, service and source.
Calls from search and Maps
Answered and missed, by office and time of day.
Cost per new patient
Ad spend divided by new patients, by office, checked against your records.
Reviews and rating
New reviews and the average rating for each office, month over month.
Questions
Questions about marketing for dental and healthcare.
How do you handle patient privacy?
Tracking tools on health care websites can send patient details to ad platforms without anyone noticing. We set up tracking so forms, booking pages and patient portals do not pass patient information to ad or analytics platforms, and we review the setup with your privacy officer before launch. We are not lawyers, so your counsel has the final word on HIPAA.
Can you run remarketing ads for a practice?
Ad platforms limit how health care advertisers can use remarketing and conversion data, and the limits change often. We plan around search intent, location and context first, and use remarketing only where the platform allows it and your privacy review approves it.
Do you work with practices that have several locations?
Yes. Each office gets its own page, Business Profile, tracking and reporting, so you can see new patients and cost per patient by location.
Related field notes.
Field note 05 · AI integrations: voice agents
An AI phone agent booked 1,481 reservations in 30 days for Rodizio Grill
15,508 calls handled in 30 days, 19% of them after hours. 1,481 reservations booked in 30 days, 16% of them outside business hours. A 96% guest satisfaction score.
Published by Slang AI, in an undated customer story
Third-party resultField note 04 · Geofencing
Geofencing brought almost 1,400 diners to Dave’s Hot Chicken in a month
Almost 1,400 diners driven to locations in a month-long campaign; 75% of them new or infrequent visitors; a 2X return on ad spend; a 7.8% average increase in sales.
Published by GroundTruth, January 2025
Third-party resultMore industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.