Social
Social media marketing in Phoenix: paid and organic working together.
Phoenix audiences are on Instagram, Facebook and TikTok every day. Social media marketing works when paid ads produce leads and organic content builds trust.
Social
Facebook and Instagram ads for local businesses: a practical guide.
Position One1 minute read
Facebook and Instagram ads are sold through one system, Meta Ads Manager, and they can put your business in front of nearly any adult in your service area for a few dollars a day. That low barrier is exactly why so many businesses try them and quit. The platform will happily spend your budget; getting it to spend on the right people takes a plan.
Targeting: start with your customers, not interests
The strongest Meta audiences come from your own data: customer lists, website visitors and people who engaged with your page or videos. From those, Meta can build lookalike audiences of people who resemble your buyers. Interest targeting still has a place, but it is the least precise option.
Location matters just as much. Draw the radius around where you actually serve, exclude areas you do not, and let the feed deliver to the households inside it.
“In the feed, the creative is the targeting.”
Creative that stops the scroll
In the feed, the creative is the targeting. Short vertical video, a clear offer in the first two seconds, real people and real work outperform polished stock imagery. Every campaign should run several creative variations so the platform can find the winners and retire the rest.
Refresh creative on a schedule. The same ad shown to the same audience for months wears out, and costs climb as it does.
- Schedule set on the discovery call.
- Built in the campaign's name.
Home
The candidate's home page
The first question an undecided voter asks, answered above the fold.
Record
What the candidate has done.
Issues
Where they stand, plainly.
Contrast
The difference, sourced.
Endorsements
Who supports them.
Plan
What they will do.
Volunteer
Shifts and events.
Donate
One click, the campaign's platform.
- Retargeting on every page: a voter who left can be reached again on streaming TV and social.
- Consent-based email and SMS capture feeding the mobilization list.
- Same-day content changes through the cycle.
How to know if it works
Install the Meta pixel and the Conversions API so leads and sales are reported back even when browsers block tracking. Then judge the campaign on cost per lead and cost per sale, not likes. Social often assists a sale that closes later on search, so look at the full path, not just the last click.
The Meta advertising service page covers how we build and manage these campaigns end to end.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.