Strategy
Many growing businesses reach a point where marketing needs a senior owner: someone to set strategy, manage vendors and budgets, and report to leadership. A full-time chief marketing officer is often more than they need or can afford. A fractional CMO fills that gap part-time.
Sets the marketing strategy and budget, chooses channels and vendors, builds reporting, manages agencies or in-house staff, and represents marketing in leadership meetings.
When you spend meaningfully on marketing but nobody senior owns it, when vendors are not coordinated, or when you are preparing to hire a marketing team and need someone to design it.
“A fractional CMO gives a growing business senior marketing leadership without a full-time executive salary.”
Usually a set number of days or hours per month with defined responsibilities. Scope should be written down, including decision rights and reporting.
By clearer reporting, better cost per lead and revenue from marketing, and a team and vendor setup that works.
See our fractional CMO service and our guide on an outsourced marketing department.
A consultant advises; a fractional CMO owns and leads marketing on an ongoing, part-time basis.
Yes. That is often a core part of the role.
It varies. Some last until a full-time leader is hired; others continue long term.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Talk with Position One
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
