Position One, strategic marketing and consulting

Strategy

Is a full service marketing agency right for your business?

Position One1 minute read

Many businesses end up with a web designer, an SEO firm, a social media freelancer and an ads agency, none of whom talk to each other. A full service marketing agency replaces that with one team accountable for the whole result.

What full service usually includes

Strategy, brand and creative, websites, paid search and social, SEO, email and text, media buying and analytics. Some also offer AI tools, CRM integration and video.

When it beats specialists

When you need channels to work together, one plan, one budget and one report make it easier to move money to what works and fix weak links like landing pages.

“A full service marketing agency runs strategy, creative, media and technology under one roof.”

Position One

When it does not

If an agency is full service in name but outsources everything, you get the same silos with an extra layer. Ask who does each part of the work.

How to judge one

Ask for a plan that explains how channels connect, sample reporting and clear fees. Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front.

See our business practice for every service we run.

Common questions

Is a full service agency more expensive?

Not necessarily. Consolidating vendors often reduces overlap and management time.

Can I use a full service agency for just one channel?

Usually, yes. Many clients start with one service and add others.

What should I ask a full service agency?

Who does the work, how channels share data, how fees are structured and what reporting looks like.

Position One

Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.

Related reading

Talk with Position One

Schedule a discovery call.

Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.

  • Your goal, and where you are starting from.
  • Which of our services fit, and which do not.
  • The next step, and what we need from you to scope it.
+1 (720) 339-8144admin@positionone.ai6803 E Main Street, Suite 1120, Scottsdale, Arizona 85251. Clients nationwide. We travel to you, or we work remotely.

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