Position One, strategic marketing and consulting

AI search

Generative engine optimization services: what GEO includes.

Position One1 minute read

Generative engines like ChatGPT, Gemini, Perplexity and Google's AI Overviews generate answers rather than listing pages. Generative engine optimization services help your business become part of those answers, as a cited source or a recommended option.

Entity clarity

Make sure AI systems know exactly who you are: consistent name, description and contact details across your site, profiles and directories, supported by Organization structured data.

Answer-ready content

Pages that answer specific questions directly, with clear headings, concise definitions, comparisons and facts that are easy to quote.

“Generative engine optimization, or GEO, is the practice of earning citations in AI-generated answers.”

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Presence beyond your site

Reviews, press, directory listings, industry associations and partner sites all inform how generative engines describe a business.

Measurement

Track how often and how accurately AI tools mention you for priority questions, and watch referral traffic from AI platforms.

See our AI search listings service and our article on getting cited by AI search.

Common questions

What is the difference between GEO and SEO?

SEO targets rankings in search results; GEO targets inclusion in AI-generated answers. They share most foundations.

How long does GEO take?

It varies with how much needs fixing and how often AI systems refresh their information. There is no reliable fixed timeline.

Which AI platforms does GEO cover?

Typically Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Copilot and Claude.

Position One

Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.

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