Position One, strategic marketing and consulting

AI search

What an AI SEO agency does, and how to choose one.

Position One1 minute read

Search is no longer only ten blue links. Google's AI Overviews, ChatGPT, Gemini and Perplexity summarize answers and recommend businesses. An AI SEO agency works to make your business one of the sources and recommendations those systems use.

The foundation is still SEO

Google says the same best practices apply to its AI features: indexable pages, helpful content and a good page experience. An AI SEO agency that skips the fundamentals will not get far.

What is different

AI systems favor clear entities, direct answers, structured data and information that is consistent across the web. The work adds entity cleanup, answer-focused content and third-party mentions.

“An AI SEO agency helps your business appear in AI-generated answers as well as search results.”

Position One

How to judge an agency

Ask how they measure AI visibility, which assistants they track, and what they will change on your site. Be wary of guarantees; no one controls what AI models say.

Our approach

We run AI search programs alongside traditional SEO. See our AI search listings service, read about generative engine optimization services, or our guide to GEO vs SEO.

Common questions

What is AI SEO?

Optimizing your website and online presence so AI search tools and assistants find, understand and cite your business.

Does AI SEO replace traditional SEO?

No. It builds on it. Strong traditional SEO is still the base for AI visibility.

Can an AI SEO agency guarantee mentions?

No one can guarantee what an AI model says. An agency can improve the clarity and consistency of the information models rely on.

Position One

Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.

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