Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
Search
Google Ads management services: a buyer's checklist.
Position One1 minute read
Google Ads has become more automated, which has made management more important, not less. Automation optimizes toward whatever signals you give it. Google Ads management services decide what those signals are and keep the system honest.
Ownership and access
You should own the account and billing. The agency gets access. If you part ways, the history stays with you.
Conversion tracking
Calls, forms, bookings and purchases tracked accurately, with values where possible. Without this, automated bidding optimizes toward the wrong outcome.
“Use this checklist to compare Google Ads management services and spot the difference between active management and autopilot.”
Campaign types used deliberately
Search, Performance Max, Demand Gen, Display and YouTube each have a role. A good manager explains why each campaign exists and what it is expected to produce.
Search terms, negatives and reporting
Regular search terms reviews, negative keyword lists and reporting that leads with business results. Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front.
Read our Google Ads management guide or see the Google Ads service.
Common questions
Is Performance Max right for my business?
It can work well with strong conversion data and good creative, but it needs guardrails and should be measured against your other campaigns.
What is a good Quality Score?
Higher is better; 7 or above is generally healthy. Our Quality Score 10 article explains how to reach the top.
Can I manage Google Ads myself?
Yes, with time and discipline. Many businesses hire help when the account grows or results stall.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Local SEO: how to rank in Google Maps and the local pack.
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Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.