Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
Search
Local SEO: how to rank in Google Maps and the local pack.
Position One1 minute read
Search for a plumber, a dentist or a restaurant near you, and Google shows a map with three businesses before any regular results. That local pack gets a large share of the calls. Google says local ranking is based on three factors: relevance, distance and prominence. Two of those you can influence directly.
Your Google Business Profile
Relevance starts with a complete Google Business Profile: the right primary category, every service listed, accurate hours, real photos and a description in plain language. Keep your name, address and phone number identical everywhere they appear online.
“Distance you cannot change. Relevance and prominence you can.”
Reviews and prominence
Prominence reflects how well known your business is, and Google says review count and rating factor in. Ask every happy customer for an honest review, make it easy with a direct link or QR code, and reply to every review, good or bad. Mentions and links from local sites add to prominence as well.
- Schedule set on the discovery call.
- Built in the campaign's name.
Home
The candidate's home page
The first question an undecided voter asks, answered above the fold.
Record
What the candidate has done.
Issues
Where they stand, plainly.
Contrast
The difference, sourced.
Endorsements
Who supports them.
Plan
What they will do.
Volunteer
Shifts and events.
Donate
One click, the campaign's platform.
- Retargeting on every page: a voter who left can be reached again on streaming TV and social.
- Consent-based email and SMS capture feeding the mobilization list.
- Same-day content changes through the cycle.
Your website still matters
Your profile links to your site, and Google reads it. A page for each service and each area you serve, with the city in the title and real detail on the page, supports both map and organic rankings. Distance you cannot change, but relevance and prominence can put you in front of closer competitors.
Our SEO and content service handles the profile, reviews and pages together.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Google Ads management: what a good agency actually does every week.
Google Ads management is not launching a campaign and walking away. Here is the weekly work behind an account that keeps cost per lead falling, and the questions to ask any agency before you hire one.
Search
Microsoft Advertising (Bing Ads): the search audience most competitors ignore.
Microsoft Advertising puts your ads on Bing, Yahoo and partner sites, often with less competition than Google. Here is who searches there, how to launch it, and why it belongs in most search plans.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.