Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
Search
Google Ads in Scottsdale: running PPC that pays for itself.
Position One1 minute read
Scottsdale has many high-value businesses competing for the same searches, which pushes click prices up. Good Google Ads and PPC management in Scottsdale lowers what you pay by making ads more relevant and landing pages more useful.
Target the Scottsdale you serve
Use location targeting for people in your area and exclude parts of the Valley you do not serve.
Quality lowers cost
Tight ad groups, ads that repeat the search and fast landing pages raise Quality Score, which lowers cost per click.
“Scottsdale clicks can be expensive in categories like medical, legal and luxury.”
Track calls and bookings
Call tracking and conversion tracking let bidding optimize toward real leads.
Clear fees
Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front.
We run Google Ads from our Old Town Scottsdale office. See our Google Ads service and our Quality Score 10 article.
Common questions
How much do Google Ads cost in Scottsdale?
Click prices vary by industry. Estimate cost per lead from your conversion rate before setting a budget.
Should I use Local Services Ads?
If your business is eligible, they often complement search ads well.
Who owns my account?
You should. Your agency should work inside your account.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
Related reading
Search
Google Ads management: what a good agency actually does every week.
Google Ads management is not launching a campaign and walking away. Here is the weekly work behind an account that keeps cost per lead falling, and the questions to ask any agency before you hire one.
Search
Local SEO: how to rank in Google Maps and the local pack.
For a local business, the three map results at the top of Google are the most valuable real estate online. Here is how Google decides who appears there, and what you can do about it.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.