Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
Search
How to choose a paid search agency.
Position One1 minute read
Paid search captures people at the moment they are looking for what you sell. A paid search agency's job is to make sure you win those moments at a profitable price, across Google, Microsoft and increasingly AI-powered ad formats.
Expertise across engines
Google dominates, but Microsoft Advertising often delivers cheaper clicks and a distinct audience. A good agency runs both and knows when each fits.
The landing page is part of the job
Ads only get the click. The page has to convert. Agencies that build and test landing pages produce better results than ones that only manage bids.
“A paid search agency should make your budget produce more customers, and prove it.”
Measurement and attribution
Calls, forms and sales tracked back to keywords, with offline conversions imported where possible.
Fees and transparency
Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front. Ask any agency for the same clarity.
See our search service and our guide to choosing ad platforms.
Common questions
What is paid search?
Ads that appear in search engine results, usually charged per click, such as Google Ads and Microsoft Advertising.
Is paid search better than SEO?
They do different jobs. Paid search is fast and controllable; SEO builds over time. Most businesses benefit from both.
What budget do I need?
Enough to generate meaningful data in your market. A good agency will model it from click prices and conversion rates.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
Related reading
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Local SEO: how to rank in Google Maps and the local pack.
For a local business, the three map results at the top of Google are the most valuable real estate online. Here is how Google decides who appears there, and what you can do about it.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.