Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
Campaigns
Political digital advertising: platforms, targeting and disclaimers.
Position One1 minute read
Campaigns, committees and ballot measures now reach voters on the same screens businesses do: search, social feeds, streaming TV and apps. The tools are similar, but the rules are not. Political advertising carries extra verification, disclosure and targeting requirements, and they differ by platform and by jurisdiction.
Where political ads run
Google and Meta both accept election ads from verified advertisers and publish them in public ad libraries. Streaming TV and programmatic display reach households by district. Each platform sets its own policies, and some platforms do not accept political ads at all, so the media plan has to be built around current rules, confirmed before launch.
- Schedule set on the discovery call.
- Built in the campaign's name.
Home
The candidate's home page
The first question an undecided voter asks, answered above the fold.
Record
What the candidate has done.
Issues
Where they stand, plainly.
Contrast
The difference, sourced.
Endorsements
Who supports them.
Plan
What they will do.
Volunteer
Shifts and events.
Donate
One click, the campaign's platform.
- Retargeting on every page: a voter who left can be reached again on streaming TV and social.
- Consent-based email and SMS capture feeding the mobilization list.
- Same-day content changes through the cycle.
“Same screens as business advertising. Very different rules.”
Targeting and disclaimers
Some platforms restrict how narrowly election ads can be targeted, while connected TV and display often allow district-level targeting. Every paid message needs the proper "Paid for by" disclaimer, and the Federal Election Commission sets requirements for federal races that state rules often mirror or extend.
Spending records matter too. Treasurers need clean, itemized reporting of every media buy.
Persuasion, then turnout
The strongest digital campaigns sequence the work: build name recognition and persuade early, then shift to ballot chase and turnout as voting opens. Our guides to persuasion hubs and GOTV cover each phase, and the political services page describes how we run campaigns.
Nothing here is legal advice; confirm rules with your campaign's compliance counsel.
Sources
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
Related reading
AI search
Getting cited by ChatGPT, Gemini and Google AI Mode: a 90-day plan.
A growing share of searches now end in an answer written by a model that cites a handful of sources. Being one of them is a different job from ranking. Here is the plan, in three 30-day blocks.
Political
The persuasion hub: four minutes with every voter.
A mailer gets seconds. A voter on a persuasion hub stays for minutes, and the two work best together. Here is what a hub is, what sits around it, and the sequence from first drop to ballot.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.