Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
Search
PPC management in Phoenix: how to win the most competitive auction in Arizona.
Position One1 minute read
In Phoenix, many service searches cost several times more per click than in smaller Arizona markets. That makes PPC management the difference between a profitable account and an expensive one. The goal is not more clicks; it is more customers per dollar.
Structure for relevance
Split campaigns by service and area, keep ad groups tightly themed, and write ads that repeat what the searcher typed. Relevance raises Quality Score, and a higher Quality Score lowers what you pay for the same position.
Target the Phoenix you serve
Use location targeting set to people in your area, not people interested in it, and exclude parts of the Valley you do not serve. Adjust bids by time of day when your phones are answered.
“Phoenix pay-per-click auctions are crowded.”
Track the call, not the click
Most Phoenix service leads come by phone. Call tracking and conversion tracking let bidding systems optimize toward real leads instead of cheap clicks.
Keep pruning
Search terms reviews and negative keywords keep the account from paying for irrelevant searches. Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front.
See our Google Ads service for how we run accounts, or read the Google Ads management guide.
Common questions
How much does PPC cost in Phoenix?
Click prices vary widely by industry. A good manager will estimate cost per lead from your conversion rate before you spend.
Should I use Local Services Ads too?
For eligible home and professional services, Local Services Ads often complement search ads well, because you pay per lead rather than per click.
Who should own my Google Ads account?
You should. Your agency should work inside your account so the history stays with you.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
Related reading
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Google Ads management: what a good agency actually does every week.
Google Ads management is not launching a campaign and walking away. Here is the weekly work behind an account that keeps cost per lead falling, and the questions to ask any agency before you hire one.
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Local SEO: how to rank in Google Maps and the local pack.
For a local business, the three map results at the top of Google are the most valuable real estate online. Here is how Google decides who appears there, and what you can do about it.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.