Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
Search
Comparing search engine marketing firms in Scottsdale.
Position One1 minute read
Search engine marketing, or SEM, usually means paid search ads, though many firms use it to include SEO as well. For a Scottsdale business, the most useful firm is one that runs both, because what you learn in paid search tells you which organic pages are worth building.
Paid and organic, one plan
Paid search shows within days which searches turn into customers. Those are the searches worth investing in organically. Firms that run both can shift budget as organic rankings improve.
Beyond Google
Microsoft Advertising reaches a meaningful audience, often at lower click prices, and AI answer engines are a growing source of discovery. A modern SEM firm should cover all three.
“Search engine marketing covers paid ads and organic rankings.”
Questions to ask
Who owns the accounts? How are conversions tracked? How often are search terms reviewed? How are fees structured? Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front.
What good looks like
A strong firm shows you a plan built around your services, a sample report that leads with leads and revenue, and a clear scope.
We are a Scottsdale firm. See our search service for how we combine paid, organic and AI search.
Common questions
What is the difference between SEM and SEO?
SEM usually refers to paid search ads; SEO is earning organic rankings. Many firms offer both, and they work best together.
Is Microsoft Advertising worth it?
For many businesses, yes. It often has lower click prices and an older, higher-income audience. Our Microsoft Advertising guide explains when it fits.
How quickly does SEM produce leads?
Paid search can start producing traffic soon after launch. How quickly it becomes profitable depends on tracking, landing pages and optimization.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Local SEO: how to rank in Google Maps and the local pack.
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Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.