Campaign case study
Social and streaming TV matched to the voter file, search on the candidate's name, and one persuasion hub behind every channel.
Trobough for Arizona
627,364
Visitors to the persuasion hub
One persuasion hub behind every channel, with a 4:31 average session.
The brief
A three-way congressional primary in Arizona's 1st District.
The work
Built a persuasion hub with the record, issues, contrast, endorsements and a plan, with retargeting pixels on every page.
Matched the voter file to social and streaming TV audiences, and ran search continuously for the candidate's name, the opponents' names and the issues.
Ran the compliance checklist on every piece: disclaimers, platform verification and texting registration.
Reported impression share, reach and hub engagement weekly from the ad accounts and site analytics.
Results
627,364
Visitors to the persuasion hub
4:31
Average session on the hub
660,950
Clicks and page views, at $0.52 per click
5,122
Completed contact forms
How it was measured: First-party site analytics and the campaign's ad accounts. $344,096.58 total paid media investment and 24,946,201 gross media-pressure events. Data through July 21, 2026.
Case study
Trobough For AZ. Arizona's First Congressional District, 2026 Republican primary. Campaign performance data through July 21, 2026.
The program turned $344,096.58 of paid media into 24,946,201 media-pressure events, 660,950 clicks and page views, and 627,364 visits to a persuasion hub that held the average voter for four and a half minutes.
$344,096.58
Total paid media investment
24,946,201
Gross media-pressure events
660,950
Clicks and page views at $0.52 per click
627,364
Website visitors
4:31
Average session on the persuasion hub
$4.38
Paid digital cost per engaged visitor
5,122
Contact forms completed
2,084
Yes commits to vote for the campaign
| Channel | Campaign | Benchmark | Lift |
|---|---|---|---|
| SMS engagement rate | 10.19% | 1.62% | 6.3x |
| Email engagement rate | 5.15% | 2.80% | 1.8x |
| Google search creative CTR | 10.93% | 6.64% | 1.6x |
| Streaming TV average frequency | 9.19 | 7.09 | 1.3x |
Campaign measures and benchmarks are computed on the same formula in every row. Benchmark sources: Subtext 2026 SMS benchmarks, Campaign Monitor email metrics, WordStream and LocaliQ 2025 search benchmarks, Innovid 2025 CTV Advertising Insights.
Visitor scale versus both primary opponents combined
Owned-site attention versus both opponents combined
Average campaign touches per targeted primary voter
The $4.38 figure is a paid digital acquisition cost per engaged visitor, not a cost per vote. Set against the $14.89 traditional mail and TV cost per persuadable voter and the $30.00 floor that contested House races routinely exceed, it reads as a directional efficiency comparison rather than a like-for-like unit.
For your campaign
The same playbook, aimed at your race.
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