Home goods retail
8.6x
Return on ad spend
$1.2M in revenue from a $140K Google Shopping program.
Read the case studyBusiness case study
8.0x return on ad spend for Urban Electrica.
$3.05M in revenue from $380K of ad spend for Urban Electrica, an e-commerce brand, from Q3 2023 through Q1 2026.
- Google Ads
- E-commerce
Urban Electrica
8.0x
Return on ad spend
$3.05M in revenue from $380K of ad spend.
The brief
The client.
- Client
- Urban Electrica
- Industry
- E-commerce
- Services
The work
What we did.
- 01
Tracking first
Wired purchase tracking into the account so every dollar of revenue traced back to its click, and bidding optimized toward revenue.
- 02
Campaigns built around return
Structured the account around the products and terms that returned most, with steady search-term reviews.
- 03
Budget follows revenue
Moved budget toward the campaigns producing revenue, and reported return on ad spend against the store's own numbers.
Results
The results.
$380K
Ad spend
$3.05M
Revenue
8.0x
Return on ad spend
286K
Clicks
10.7K
Conversions
How it was measured: Google Ads account data, Q3 2023 through Q1 2026. Return on ad spend is platform-attributed conversion value divided by ad spend.
For your business
What we would do for you.
The same playbook, aimed at your market.
- Rebuild paid search around the Auction Method, so the top slot costs less.
- Track every purchase back to its click, so budget follows revenue.
Results
More case studies.
B2B SaaS
-71%
Cost per demo
Cost per demo, from $620 to $180 with Meta.
Read the case studyTalk with Position One
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- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.