Media
What a programmatic advertising agency does, and when you need one.
Programmatic advertising buys streaming TV, display, audio and app ads automatically, by audience. An agency makes sure you buy the right people in the right places.
Media
Choosing an advertising agency in Phoenix.
Position One1 minute read
Searching for advertising companies in Phoenix turns up everything from billboard vendors to full-service agencies. The useful question is not which channels an agency sells, but whether it can plan the right mix for your business and show what each one returns.
The Phoenix media mix
Streaming TV, digital video, search, social, outdoor, radio and direct mail all reach Phoenix audiences. Most businesses need a few of them working together, not all of them.
Target households, not just the metro
Phoenix is huge. Streaming TV, programmatic and mail can target specific households and areas, which cuts waste compared with metro-wide buys.
“Phoenix advertising agencies range from broadcast media buyers to digital specialists.”
Creative that fits each screen
A spot made for TV rarely works as a social ad. Plan creative for each placement.
Measure every channel
Track site visits, calls and sales by channel, and use lift or match-back where direct tracking is not possible. Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front.
See our media service, our streaming TV service and our Phoenix digital marketing guide.
Common questions
What is the difference between an advertising agency and a marketing agency?
Advertising agencies focus on paid media and creative; marketing agencies usually also cover SEO, websites and strategy. Many firms do both.
Is TV advertising worth it in Phoenix?
Streaming TV makes TV more targeted and measurable, which suits many local and regional businesses.
How do I measure offline advertising?
With call tracking, unique URLs or offers, match-back to customer lists and lift studies.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
Related reading
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Outdoor and billboard advertising in Phoenix: how to make it pay.
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CTV, OTT and geofencing advertising in Phoenix.
Streaming TV and geofencing let Phoenix businesses reach specific households and places instead of the whole metro.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.