Media
What a programmatic advertising agency does, and when you need one.
Programmatic advertising buys streaming TV, display, audio and app ads automatically, by audience. An agency makes sure you buy the right people in the right places.
Media
CTV, OTT and geofencing advertising in Phoenix.
Position One1 minute read
Broadcast TV in Phoenix reaches the whole metro, whether or not those viewers are your customers. Connected TV (CTV) and OTT advertising put your spot on streaming services in chosen households, and geofencing reaches phones in chosen places. Together they make TV-quality reach targeted and measurable.
CTV and OTT targeting
Target by area, household characteristics, interests or your own customer list, so spend goes to likely buyers.
Geofencing marketing
Draw boundaries around competitors, events or neighborhoods and show mobile ads to devices seen there, within platform privacy rules.
“Streaming TV and geofencing let Phoenix businesses reach specific households and places instead of the whole metro.”
Creative and frequency
A clear fifteen or thirty second spot and a sensible frequency cap keep the message effective without annoying viewers.
Measurement
Track site visits and conversions from exposed households, and use foot-traffic measurement where available. Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front.
See our streaming TV and geofencing services, and the streaming TV field note.
Common questions
What is the difference between CTV and OTT?
CTV refers to TV screens connected to the internet; OTT refers to streaming content delivered over the internet on any device. The terms are often used together.
Is streaming TV affordable for local businesses?
Often, yes, because you only pay to reach targeted households.
How accurate is geofencing?
Accuracy depends on location data quality; it works best for reasonably sized areas.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Talk with Position One
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Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.