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What a programmatic advertising agency does, and when you need one.
Programmatic advertising buys streaming TV, display, audio and app ads automatically, by audience. An agency makes sure you buy the right people in the right places.
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Outdoor and billboard advertising in Phoenix: how to make it pay.
Position One1 minute read
Phoenix is a driving city, and billboards along the I-10, Loop 101, Loop 202 and SR-51 reach large audiences every day. Outdoor advertising in Phoenix works best when the board is in front of your customers, the message reads in seconds and you have a way to measure it.
Choose locations by audience
Pick boards on the routes your customers drive, near your locations or on commutes to the areas you serve. Traffic counts alone do not tell you who is driving past.
Digital vs static
Digital boards rotate several advertisers but allow time-of-day scheduling and quick creative changes. Static boards give constant presence.
“Phoenix drivers spend a lot of time on freeways.”
Creative that reads at freeway speed
A few words, one image, a clear brand. Phone numbers and long URLs rarely work at speed; a memorable name does.
Pair outdoor with digital
Mobile ads and geofencing around board locations reinforce the message and add measurable response. Track search and site visits in the areas near your boards.
See our billboards and signage and geofencing services.
Common questions
How much does a billboard cost in Phoenix?
It varies widely by location, size, format and length of contract. Get quotes for specific boards.
Do billboards work for small businesses?
They can, especially near your location, but most small businesses should start with search and local SEO.
How do I measure billboard results?
Look for lifts in branded search, site visits and calls from the areas around the boards, and pair them with trackable digital ads.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.