Political
Political advertising has a hard deadline, rising ad costs as election day approaches and an audience defined by who can vote. A political advertising agency plans media backward from when ballots arrive.
With early and mail voting, many voters decide weeks before election day. Media weight should land before ballots arrive.
Streaming TV reaches households matched to the voter file at a fraction of broadcast waste. Digital video extends the same message across screens.
“Political advertising is a race against the calendar.”
Early enough to build name recognition and reach voters before ballots arrive.
It is more precisely targeted; broadcast still reaches broadly. Many campaigns use both.
Yes. Major platforms require political advertiser verification before ads run.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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