Political
A campaign has a fixed deadline, a limited budget and an audience defined by the voter file. A political marketing agency plans persuasion, turnout and fundraising across digital, streaming TV, mail and text within that calendar and within election law.
Programs start with the voter file: modeled persuadables, likely supporters and turnout targets. Every channel targets those lists.
Streaming TV, digital video, paid social, search and mail work together so voters see a consistent message several times.
“Campaigns have one election day and no second chances.”
Digital fundraising, email and text drive contributions, and chase programs push supporters to return ballots.
Paid-for-by disclaimers, platform political ad authorizations and texting consent rules apply to every piece.
Our political practice is ranked #1 in Arizona for political impression share. See the political practice and our political digital advertising guide.
As early as possible, so targeting, creative and fundraising can be built before voting begins.
Ask any agency directly about the campaigns and causes it works with.
Federal and state rules require paid-for-by disclaimers; the FEC publishes the federal requirements.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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A mailer gets seconds. A voter on a persuasion hub stays for minutes, and the two work best together. Here is what a hub is, what sits around it, and the sequence from first drop to ballot.
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Persuasion ends when voting starts. From the first mail ballot to the last poll closing, the job changes from changing minds to banking votes. Here is how a modern turnout program runs.
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Political advertising is a race against the calendar. A political advertising agency makes every impression count before ballots go out.
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