Political
Political direct mail remains one of the most reliable ways to reach likely voters, especially older and rural voters. Done well, it is tightly targeted, designed to be understood in a few seconds, and timed to arrive with ballots.
Send mail to modeled persuadables and turnout targets by household, not entire precincts.
Most mail is read on the walk from the mailbox. One message, a strong image, a clear headline and the candidate's name are enough.
“Political mail still reaches voters digital cannot.”
Schedule drops around when early ballots arrive and follow up with chase pieces for voters who have not returned theirs.
Matching mail households to digital and streaming TV audiences reinforces the same message across channels. Every piece needs the correct paid-for-by disclaimer.
See our political direct mail service.
Yes, particularly for older and rural voters and when combined with digital.
It depends on budget and race, but several touches to the same targets generally work better than one.
Federal and state rules require paid-for-by disclaimers; requirements vary by race.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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