Search
Quality Score 10: what it takes, and what it saves.
Every paid search result is an auction, and it does not go to the highest bidder. Here is the score that decides it, and how to build an account that earns a 10.
Search
PPC management services: what is included, and what to ask before you hire.
Position One1 minute read
Pay-per-click advertising is easy to start and hard to run well. PPC management services exist because the work that makes an account profitable, structure, testing, pruning and measurement, is continuous. Knowing what that work includes helps you judge any proposal.
Structure and keywords
Campaigns organized by service, location and intent, with tightly themed ad groups and the right match types. Good structure raises Quality Score and lowers cost per click.
Bids, budgets and automation
Smart Bidding works well when it is fed accurate conversion data. Management means choosing the right bid strategy, setting targets and watching for drift.
“PPC management services should cover far more than setting bids.”
Ads and landing pages
Ad copy testing and landing pages matched to each ad group. A faster, clearer page often does more for cost per lead than any bid change.
Tracking, reporting and fees
Conversion and call tracking, offline conversion imports where possible, and reports that lead with cost per lead and revenue. Our own fees are a management fee set as a percentage of ad spend plus a media markup, agreed in writing up front.
See our Google Ads and AI paid ads services, or try the ROAS planner.
Common questions
Which platforms do PPC services cover?
Usually Google Ads and Microsoft Advertising, and often Meta, LinkedIn and other paid platforms.
How are PPC management services priced?
Common models include a percentage of spend, a flat retainer or a hybrid. Ask for every fee in writing.
How do I know my PPC is working?
Look at cost per lead, lead quality and revenue, not clicks and impressions.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.