D2C fashion
7.8x
Return on ad spend
From 1.2x to 7.8x return on ad spend in 60 days.
Read the case studyBusiness case study
Cost per demo cut 71% for a B2B software company.
From $620 to $180 per demo on Meta, after booked demos from the CRM were fed back into the account so it optimized toward demos, not form fills.
- Meta advertising
- Tracking
Confidential B2B software company
-71%
Cost per demo
Cost per demo, from $620 to $180 with Meta.
The brief
The client.
- Client
- Confidential B2B software company
- Industry
- B2B software
Where it started
Meta was producing demos at $620 each, and the account optimized toward form fills rather than booked demos.
The work
What we did.
- 01
Tracking first
Rebuilt conversion tracking first: Meta Pixel and Conversions API on every step, with demo bookings imported back from the CRM as offline conversions so the platform optimized toward a booked demo, not a form fill.
- 02
One message per audience
Restructured the account into prospecting, retargeting and retention, with one message per audience.
- 03
A creative test every week
Ran a new creative test every week and retired the losers.
- 04
Budget follows qualified demos
Reported cost per demo and demo-to-opportunity rate, and moved budget monthly toward the audiences that produced qualified demos.
Results
The results.
| Result | Before | After | Change |
|---|---|---|---|
| Cost per demo | Before$620 | After$180 | Change-71% |
How it was measured: Meta Ads Manager and CRM demo records for the campaign period. Cost per demo is ad spend divided by demos booked.
For your business
What we would do for you.
The same playbook, aimed at your market.
- Run paid social on a weekly creative test, with booked demos and closed deals fed back into the account.
- Wire every conversion to one Command Center before the spend scales.
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