Position One, strategic marketing and consulting

Email, SMS & reviews

Email marketing that follows up fast and brings customers back.

We set up the platform, clean the list, and write the welcome, follow-up, purchase and win-back emails, then run a regular campaign calendar. Reporting shows the bookings and sales the emails produce, not just opens.

What is included.

  • Platform assessment, setup, or migration planning.
  • Sender authentication and list-quality review.
  • Customer segments based on permissions and information.
  • Welcome, inquiry follow-up, purchase and re-engagement messages.
  • Copy, templates, a calendar and testing.
  • Delivery, response, unsubscribe, and outcome reporting.

What to expect

From first call to steady improvement.

Six steps, in this order, every time.

  1. 01

    Define your target audience

    We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.

  2. 02

    Build messaging and creative

    We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.

  3. 03

    Set up conversion tracking

    Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.

  4. 04

    Launch your campaigns

    Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.

  5. 05

    Optimize and refine based on data

    We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.

  6. 06

    Keep testing creative and following trends

    Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.

Email, SMS and reviews

Follow-up that does not depend on someone remembering.

Sample data
  1. Welcome email

    What happens next, who to call.

  2. SMS reminder

    Appointment confirmed, tap to change.

    No reply in 24 hours: a second nudge, then a call.

  3. The visit

    Job done, invoice sent.

  4. Review request

    One tap to Google, sent to every customer.

    Low rating: the owner calls within a day.

  5. Check-in

    Care tips, referral ask.

  6. Reorder offer

    Time for the next service, book in one tap.

Consent
Captured and logged
Every message
Has a purpose
Bookings and revenue
Attributed, not opens

Sample sequence for a service business. Timing, channels and content are set per client and per consent.

Every engagement starts with a 30-minute discovery call, then a First Look audit of your accounts, site and tracking.

See your first 90 days

Questions

Questions about email marketing management

Which platform should we use?

We assess your website, customer records, automation needs, budget, and existing tools before recommending one.

Why are our emails going to spam?

Authentication, list quality, reputation, and sending behavior can contribute. We investigate the evidence; inbox placement cannot be guaranteed.

How do you measure email performance?

We review delivery and useful actions such as replies, bookings, or attributed orders. Open rates alone do not establish business value.

Platforms and tools

Platforms we run every day.

Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.

  • Google Ads
  • Meta Business
  • YouTube
  • Microsoft Advertising
  • Amazon Ads
  • X Ads
  • Reddit Ads
  • Snapchat Ads
  • Facebook
  • Instagram
  • Google Display & Video 360
  • Google Marketing Platform
  • Google Search Console
  • Google Maps
  • Google Business Profile
  • Apple Maps
  • Semrush
  • Ahrefs
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Hotjar
  • Shopify
  • HubSpot
  • Salesforce
  • Webflow
  • WordPress
  • Netflix
  • Hulu
  • YouTube TV
  • Prime Video
  • HBO
  • Max
  • Paramount+
  • Peacock
  • Apple TV+
  • Disney+
  • Roku
  • Tubi
  • Fubo
  • Samsung TV Plus
  • Plex
  • OpenAI
  • Claude
  • Anthropic
  • Grok
  • xAI
  • Adobe
  • Adobe Photoshop
  • Microsoft PowerPoint
  • Canva
  • Microsoft
  • Apple

Platform inclusion does not imply partnership or certification.

Talk with Position One

Schedule a discovery call.

Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.

  • Your goal, and where you are starting from.
  • Which of our services fit, and which do not.
  • The next step, and what we need from you to scope it.
+1 (720) 339-8144admin@positionone.ai6803 E Main Street, Suite 1120, Scottsdale, Arizona 85251. Clients nationwide. We travel to you, or we work remotely.

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