Email, SMS & reviews
SMS marketing: reminders and follow-up texts customers actually want.
We set up business texting for appointment reminders, follow-up and offers, with registration, consent records and opt-outs handled first. Replies go to the right person on your team.
What is included.
- Program and platform assessment.
- Required sender or campaign registration support.
- Consent records, preferences, opt-out handling, and sending controls.
- Message templates and automations.
- Reply routing and escalation to the responsible team.
- Delivery, response, and appointment or sales reporting.
What to expect
From first call to steady improvement.
Six steps, in this order, every time.
- 01
Define your target audience
We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.
- 02
Build messaging and creative
We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.
- 03
Set up conversion tracking
Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.
- 04
Launch your campaigns
Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.
- 05
Optimize and refine based on data
We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.
- 06
Keep testing creative and following trends
Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.
Email, SMS and reviews
Follow-up that does not depend on someone remembering.
Welcome email
What happens next, who to call.
SMS reminder
Appointment confirmed, tap to change.
No reply in 24 hours: a second nudge, then a call.
The visit
Job done, invoice sent.
Review request
One tap to Google, sent to every customer.
Low rating: the owner calls within a day.
Check-in
Care tips, referral ask.
Reorder offer
Time for the next service, book in one tap.
- Consent
- Captured and logged
- Every message
- Has a purpose
- Bookings and revenue
- Attributed, not opens
Sample sequence for a service business. Timing, channels and content are set per client and per consent.
Every engagement starts with a 30-minute discovery call, then a First Look audit of your accounts, site and tracking.
See your first 90 daysQuestions
Questions about sms marketing management
Can we text our existing customer list?
That depends on the permissions collected, proposed messages, provider, and applicable requirements. Existing contact details alone are not enough to assume eligibility.
How often should messages be sent?
Frequency should suit the purpose, recipient expectations, permissions, and applicable requirements. We agree on controls before launch.
Who answers customer replies?
The scope identifies the responsible team, coverage, and escalation process. Automation can assist with defined routine steps.
More in Email, SMS & reviews
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva
Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.
