Political
Political consulting firms include general consultants, media firms, digital firms, mail houses and research shops. Some campaigns hire several. Knowing which roles your campaign needs helps you choose well.
A general consultant sets the campaign plan, message and budget and coordinates other vendors.
Media and digital firms plan and place streaming TV, digital ads, social and search. An integrated firm keeps targeting and message consistent.
“Political consulting firms range from general strategists to media specialists.”
Opposition research, candidate research and polling inform message and targeting.
Ask about relevant races, how they measure results, how fees work and who will work on your campaign day to day.
See our political practice, our candidate research and reports service, and our political campaign result.
Fee structures vary: retainers, percentages of media and win bonuses are common. Get terms in writing.
Smaller campaigns often benefit from one integrated firm; larger campaigns may hire specialists.
Before announcing, ideally, so the plan and budget are set early.
Position One
Position One runs paid search, AI search and political persuasion programs from Scottsdale, Arizona for clients nationwide.
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Persuasion ends when voting starts. From the first mail ballot to the last poll closing, the job changes from changing minds to banking votes. Here is how a modern turnout program runs.
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Campaigns have one election day and no second chances. A political marketing agency brings targeting, media and compliance together on that calendar.
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