Field notes
Field notes: ten published results, and what we take from each.
Results that other businesses, campaigns and researchers published, with the source linked so you can check it. The numbers belong to them. The analysis, and how we apply it for clients, is ours.
See our own client resultsEvery case below is a published result from a real business, campaign or study, with the source linked so you can check it for yourself. The numbers belong to the businesses that earned them and to the platforms, agencies and researchers that reported them. Our part is the analysis: what happened, why it worked, where a figure should be read with care, and how we apply the same thinking for clients in Arizona and across the country.
Written by the team at Position One.
Businesses
Marketing, AI and consulting.
Field note 01 · Local lead generation
A Texas HVAC contractor turned Yelp Ads into $645 of revenue per call
$645 in revenue per call from Yelp, a 45% conversion rate, a 444% increase in total monthly leads, more than 1,500 leads a year from Yelp, and 30% year-over-year growth.
Published by Yelp for Business, November 2024
Third-party resultField note 02 · Local SEO and website
Local SEO added 1,042 calls a year for a plumbing and HVAC company
Search-based phone calls, which the agency counts as qualified opportunities, rose from 4,093 to 5,135 year over year, an increase of about 25%. More than 300 new reviews landed on the new profile. More than 60% of the lift came from the first new location.
Published by Building Blocks Digital, the agency that did the work, 2026
Third-party resultField note 03 · Streaming TV
A blinds retailer reported 14x ROAS on streaming TV, measured independently
14x return on ad spend, $31 cost per purchase, budget scaled 7x within weeks of launch. After the Northbeam integration: a 19% improvement in ROAS efficiency, an 11% reduction in customer acquisition cost, and a 5% increase in average order value.
Published by Vibe.co, March 30, 2026
Third-party resultField note 04 · Geofencing
Geofencing brought almost 1,400 diners to Dave’s Hot Chicken in a month
Almost 1,400 diners driven to locations in a month-long campaign; 75% of them new or infrequent visitors; a 2X return on ad spend; a 7.8% average increase in sales.
Published by GroundTruth, January 2025
Third-party resultField note 05 · AI integrations: voice agents
An AI phone agent booked 1,481 reservations in 30 days for Rodizio Grill
15,508 calls handled in 30 days, 19% of them after hours. 1,481 reservations booked in 30 days, 16% of them outside business hours. A 96% guest satisfaction score.
Published by Slang AI, in an undated customer story
Third-party resultField note 06 · AI integrations: lead follow-up
AI lead follow-up lifted a Buick GMC dealer’s conversion rate 18%
19% more live calls to customers within a few weeks; a 22% increase in calls per lead; an 18% increase in lead conversion rate and showroom appointment set rate; more than $1 million in gross sales influenced in 12 months.
Published by Impel, in an undated case study
Third-party resultField note 07 · AI integrations: service at scale
Klarna automated two-thirds of its service chats, then brought people back
2.3 million conversations; two-thirds of customer service chats; the equivalent work of 700 full-time agents; issues resolved in under 2 minutes instead of 11; a 25% drop in repeat inquiries; an estimated $40 million profit improvement for 2024.
Published by Klarna, February 2024, with later reporting by CX Dive
Third-party resultField note 08 · Consulting: software stack and funnel
Owned content and one CRM: a franchise network’s revenue rose 73%
A 250% increase in content production; a 216% increase in organic leads; a 73% surge in revenue year over year since August 2024; a 59.6% increase in deal volume within one year; a 60% increase in deal closures; an 85% increase in commission payouts to brokers.
Published by HubSpot, in a customer case study
Third-party resultField note 09 · Competing in the AI age: AI search
Ramp’s AI search visibility rose from 3.2% to 22.2%, and why that matters
Ramp’s AI visibility rose from 3.2% to 22.2%, a gain Profound describes as happening within a month (its chart runs Dec. 1, 2024 to Feb. 15, 2025), with 300+ citations and a move from 19th to 8th among fintech brands. 1840 & Co. went from 0% to 11% visibility in a month, and into the top five for remote-staffing prompts, with one structured post.
Published by Profound, in customer case studies
Third-party resultTalk with Position One
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